Marketing geography : with special reference to retailing / / Ross L. Davies

• Autore: Davies R. L. <1940-, >
• Pubblicazione: London ; ; New York : , : Routledge, , 2013
• Descrizione fisica: 1 online resource (315 p.)
• Disciplina: 381.09; 381.1
• Soggetto topico: Marketing - Great Britain; Central business districts - Great Britain; Store location - Great Britain
• Note generali: "First published in 1976"--T.p. verso.
• Nota di bibliografia: Includes bibliographical references and indexes.
• Nota di contenuto: Cover; MARKETING GEOGRAPHY; Title Page; Copyright Page; Table of Contents; List of Illustrations; List of Tables; 1. The Scope of Marketing Geography; The specific American connotation of marketing geography; the importance of planning control in Britain; the theoretical bases to marketing geography; the main themes; 2. Traditional and Theoretical Frameworks of Study; Traditional studies of centres and trade areas; central place theory; general interaction theory; further theoretical avenues; 3. Growth and Developments in the Distributive Trades; Major components of the distributive trades ; the main channels of distributiontrends in the aggregate structure of retailing; the process of organisational change; 4. National and Regional Systems of Centres; Hierarchies of settlements classified by centrality; hierarchies of the main shopping centres of towns; methodological issues involved; correlates of centre size and different types of towns; summary; 5. Business Land Uses Inside the City; Classifications of business configurations; the internal characteristics of shopping centres; problems of central area delimitation; the spatial structure of the central area; summary ; 6. Changes in the Urban Business PatternChanges in the North American city; concentration versus decentralisation in Britain; the emphasis on central area redevelopment; the extent of decentralisation in Britain; summary; 7. Consumer Behaviour and Space Preferences in Shopping; Studies of aggregate patterns of movement; the structure of urban shopping trips; variations and changes in consumer behaviour; perception studies and the cognitive-behavioural approach; summary; 8. Forecasting and Allocation Techniques; The main types of techniques; problems in the application of interaction models ; summary9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index
• Sommario/riassunto: This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe.Originally published 1976.'A val
• Titolo autorizzato: Marketing geography
• ISBN: 1-136-24628-2; 1-283-64341-3; 0-203-10378-5; 1-136-24629-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910825205803321
• Lo trovi qui: Univ. Federico II
• Serie: Routledge Library Editions: Retailing and Distribution