Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers / / Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

• Autore: Blodgett Jeff <1961->
• Pubblicazione: Minneapolis, : University of Minnesota Press, c2008
• Descrizione fisica: 1 online resource (306 p.)
• Disciplina: 324.70973
• Soggetto topico: Political campaigns - United States; Campaign management - United States
• Altri autori: LofyBill
• Note generali: Includes index.
• Nota di contenuto: Contents; About This Book; 1. Running to Win: Qualities of Good Candidates and Managers; 2. Writing a Campaign Plan and Laying Out a Path to Victory; 3. Creating a Message and Delivering It to Your Audience; 4. Identifying Your Base, Swing Voters, and Opponents through Voter Targeting; 5. How to Build Your Base and Use It for Direct Voter Contact; 6. Using Direct Mail to Reinforce Your Message and Target Specific Voters; 7. Reaching Voters through Paid Advertising; 8. Working with Reporters and Communicating Your Message through Earned Media; 9. Raising Money and Knowing How to Spend It ; 10. Getting to Know Your Candidate and Understanding Your Opponent11. Maximizing the Candidate's Time with Smart Scheduling; 12. Getting the Most out of Technology; 13. The Campaign Manager: What It Takes to Run a Successful Race; 14. Turning Out Our Voters: Getting Out the Vote; 15. You Won. Now What?; Acknowledgments; Index
• Sommario/riassunto: As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and
• Titolo autorizzato: Winning your election the Wellstone way
• ISBN: 0-8166-6650-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910823964503321
• Lo trovi qui: Univ. Federico II