Media research methods : understanding metric and interpretive approaches / / James A. Anderson
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| Autore: |
Anderson James A (James Andrew), <1937->
|
| Titolo: |
Media research methods : understanding metric and interpretive approaches / / James A. Anderson
|
| Pubblicazione: | Los Angeles, California : , : Sage Publishing, , [2012] |
| ©2012 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (465 pages) |
| Disciplina: | 302.2301 |
| Soggetto topico: | Mass media - Research - Methodology |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing. |
| Sommario/riassunto: | Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. |
| Titolo autorizzato: | Media research methods |
| ISBN: | 1-0719-3889-4 |
| 1-4833-4253-0 | |
| 1-4129-9847-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910820372903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |