Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi

• Autore: Mizrahi Janet
• Pubblicazione: [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (109 p.)
• Disciplina: 808.06665
• Soggetto topico: Business writing; Communication in marketing; Public relations
• Soggetto non controllato: Marketing style; Press release; News release; Brochure; Blog; Microblog; Tweet; Newsletter; E-newsletter; Web copy; Web writing; Website; Public relations; Marketing; Writing; Pitch letter; Media kit; Press kit; Marcom
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 85-87) and index.
• Nota di contenuto: List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
• Sommario/riassunto: This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
• Titolo autorizzato: Fundamentals of writing for marketing and public relations
• ISBN: 1-283-89272-3; 1-78034-430-9; 1-60649-174-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910814883503321
• Lo trovi qui: Univ. Federico II
• Serie: Corporate communication collection, . 2156-8170.