Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar
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| Titolo: |
Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar
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| Pubblicazione: | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica: | 1 online resource (141 pages) |
| Disciplina: | 332.1 |
| Soggetto topico: | Financial services industry - Africa, Sub-Saharan |
| Persona (resp. second.): | TonderEstelle van |
| PetzerDaniël Johannes | |
| FarquharJillian Dawes | |
| Nota di contenuto: | Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services. |
| Titolo autorizzato: | Marketing financial services in Sub-Saharan Africa |
| ISBN: | 1-80262-322-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810088203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
International Journal of Bank Marketing