The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith
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| Autore: |
Pritchard Robert D.
|
| Titolo: |
The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith
|
| Pubblicazione: | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (128 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Public relations firms |
| Soggetto non controllato: | PR firms |
| PR agencies | |
| Hiring a PR firm (agency) | |
| How to Hire a Public Relations (PR) firm (agency) | |
| Hiring a PR (public relations) firm (agency) (company) (person) | |
| How PR firm's bill | |
| Evaluating a PR firm (agency) (plan) (campaign) | |
| PR firm billing rates | |
| PR firm (agency) contracts | |
| PR practitioner roles | |
| Responsibilities | |
| Public relations evaluation | |
| Client- Firm relationship | |
| Public relations research | |
| Public relations execution | |
| Persona (resp. second.): | SmithStacey (Public relations consultant) |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (pages 107-108) and index. |
| Nota di contenuto: | Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. |
| Sommario/riassunto: | This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. |
| Titolo autorizzato: | The public relations firm |
| ISBN: | 1-60649-665-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910787392403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Public relations collection. . 2157-3476