Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi

• Autore: Jong H. Wi
• Pubblicazione: London, : Imperial College Press; Singapore ; ; Hackensack, NJ, : Distributed by World Scientific, c2009
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (241 p.)
• Disciplina: 338.4/77948
• Soggetto topico: Video games industry; Technological innovations
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 211-214) and index.
• Nota di contenuto: Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
• Sommario/riassunto: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming
• Titolo autorizzato: Innovation and strategy of online games
• ISBN: 1-282-44133-7; 9786612441332; 1-84816-357-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910781098503321
• Lo trovi qui: Univ. Federico II
• Serie: Series on technology management ; ; v. 14.