Paradigm shift in business : critical appraisal of agile management practices / / Rajagopal, Ramesh Behl, editors

• Pubblicazione: Cham : , : Palgrave Macmillan, , 2023; ©2023
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (531 pages) : illustrations (some color)
• Disciplina: 658.8
• Soggetto topico: Management; Customer relations; Social responsibility of business
• Persona (resp. second.): Rajagopal; BehlRamesh
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Prologue -- Contents -- Editors and Contributors -- About the Editors -- Contributors -- List of Figures -- List of Tables -- Part I Introduction -- 1 Transforming Businesses at the Grassroots: A Drive Through Agile Practices -- Crowd, Consumption, and Business -- Agile Marketing Concept and Practices -- Business Innovation and Technology -- Agility, Inclusivity, and Diversity -- References -- Part II Human Resources Management -- 2 Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social Media -- Introduction -- Review of Literature-Conceptual Framework and Hypotheses Development -- The Theory of Reasoned Action (TRA) -- Social Media Use and Social Networking Websites -- Concept of Privacy -- Concept of Privacy Concern in Job Search -- Prior Work on Privacy Concern in Job Search with Social Media -- Research Model and Hypothesis Development -- Perceived Procedural Justice (PJ) -- Perceived Privacy Violation (PV) -- Perceived Fairness Practice (FP) -- TRA variables and intentions toward social media use in job search -- Research Methodology -- Research Instruments -- Results and Discussion -- Respondent Characteristics -- Descriptive Analysis -- Measurement Model Assessment -- Structural Model Assessment and Hypotheses Testing -- Comparison of the Privacy Concerns by Type of Job Seeker (Independent Samples t-Test) -- Discussion -- Managerial Implications -- Limitations and Recommendations for Future Research -- Recommendations for Future Research -- References -- 3 Tone, Readability, and Firm Performance: A Study of Chairman's Letter Across India and China -- Introduction -- Background of the Study -- Literature Review -- Tone Measurement -- Readability Analysis -- Financial Performance Measures -- Hypotheses Development -- Current Performance and Tone -- Current Performance and Readability. ; Tone and Future Performance -- Readability and Performance -- Association of Tone and Readability with Firm Performance Across India and China -- Methodology -- Sample Selection -- Variables Definition -- Financial Performance Measures -- Techniques for Analysis -- Analysis, Results, Discussion, and Implications -- Validity and Reliability Analysis -- Descriptive Analysis -- Results and Discussion -- Managerial Implications -- Conclusion, Limitations, and Scope for Future Work -- References -- 4 Employee Experience in the Post-Pandemic Era: Strategizing a Robust Return to Office (RTO) Plan in an Indian IT Firm -- Introduction -- The Study -- Literature Review -- Objectives -- Methodology -- External Benchmarking -- Internal Surveys/interviews -- Internal Data Collection and Analysis -- Sampling -- Objectives and Attributes -- Consultation with Stakeholders -- Drafting the Recommendations -- Findings -- Role/department-Based Exceptions for WFH/Hybrid -- Flexibility Levels of the Company Policy -- The Number of Employees Coming to Office -- Special Measures Are Taken to Smoothen the Transition -- Discussion -- Hybrid Model -- Permanent Remote Working Arrangements -- Implications -- Conclusion -- Appendix -- References -- 5 Is Shift in Work Culture Due to Covid-19 Reducing Stress? A Study of Indian Working Professionals -- Introduction -- Literature Review -- Research Hypothesis -- Objectives of the Study -- Research Design -- Data and Methodology -- Sampling Technique -- Data Analysis and Finding -- Result and Findings -- Conclusion -- Theoretical and Practical Implications -- Limitations and Future Research -- References -- 6 Influence of Gender and Role Stress on Hardiness: An Empirical Study -- Introduction -- Theoretical Roots of Hardiness -- Hypothesis Formulation -- Influence of Gender on Hardy Coping and Role Stress. ; Relationship Between Role Stress and Hardiness -- Methodology -- Sample -- Methods -- Findings -- Discussion and Conclusion -- References -- Part III Marketing -- 7 Honing Local Enterprises and Industrial Alliances with the Success of Entrepreneurs: Mediating the Role of Technology Adoption and Market Competition -- Introduction -- Role of MSMEs in Indian Economy -- Technology Centers -- Program for Cluster Development (MSE-CDP) -- Challenges of MSME -- Review of Literature -- Local Enterprise (MSME) -- Industrial Alliance -- SME and Technology -- Industrial Alliance and Competitive Advantage -- Industrial Alliance and Technology -- MSME-Entrepreneurial Success -- Technology Adoption and Market Competition -- The Mediating Role of Technology Adoption and Market Competition -- Research Gap -- Objectives of the Study -- Theoretical Framework and Hypotheses -- Research Methodology -- Scaling Techniques and Measures -- Data Analysis -- Results and Discussion -- Test for Measurement Model -- Validation of the Structural Model -- Analysis of Mediating Effect -- Findings -- Practical Implications -- Conclusions -- References -- 8 How Disruptive Technology Leads to New Product Development in Emerging Markets -- Introduction -- Conceptual Framework and Theory -- Prior Research -- Proposition Development -- Disruptive Technology and Innovation -- Disruptive Technology, Digital Infrastructure, and FDI -- Disruptive Technology, Financial Risks, and Innovation -- Disruptive Technology, FDI, and Innovation -- Innovation and New Product Development -- Innovation, Perceived Risk, and New Product Development -- Innovation, Arousal, and New Product Development -- Discussion -- Implications for Managers -- Future Research Directions -- References -- 9 Gaming Without Rules: Role of Agility in Tourism Marketing -- The Agile Foundation -- Crafting Marketing Agility. ; The GAME Changers -- References -- 10 The Impact of Media on Consumer Behavior: An Examination of the Role of Cinema, Newspaper, Theater, Internet, and Television -- Introduction -- Literature Review -- Consumer Decision Process -- Method -- Consumer -- Advertiser -- Analysis and Results -- Citation Overview -- Discussion -- Conclusion -- References -- 11 Are Malls Catching on with Small Town-Adolescents: A Study on Shopping Moderators, Motivators, and Experience? -- Introduction -- Theoretical Background and Hypothesis -- Tenant Mix -- Safety -- Ambiance -- Facilities -- Promotion -- Shopping Experience and Mall Loyalty -- Moderating Effect of Income -- Methodology -- Data Analysis -- Data Handling -- Sample Profile -- Factor Analysis, Reliability, and Validity -- Model Fitness -- Results and Discussion -- Moderating Effect of Income -- Theoretical Implications -- Managerial Implications -- Limitations and Further Research Directions -- References -- 12 Factors Influencing Young Consumers Buying Behaviour Towards Green Products -- Introduction -- Theory and Review of Literature -- Research Gap -- Research Methodology -- Variables Identification -- Findings -- Analysis of Demographic Data -- Exploratory Factor Analysis -- Validity Test of the Model -- Discussion -- Conclusions and Implications -- Limitations and Scope for Further Study -- References -- 13 Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students -- Introduction -- Literature Review -- Role of Social Media in College and University Marketing -- Research Objective and Methodology -- Research Methodology -- Method of Data Analysis -- Data Analysis -- Conclusion and Managerial Implication -- Limitation and Scope for Future Research -- References. ; 14 Analytical Study of Factors Influencing Consumer Choice Heterogeneity for the Acceptance of Functional Foods (Foods with Health Claims) in India -- Scope and Rationale -- Research Problem -- Literature Review -- Functional Foods: Diet -Disease Relationship and Consumer Awareness, Beliefs and Attitudes -- Functional Foods: Gender and Age -- Functional Foods: Health Claims, Trust and Communication -- Research Objectives -- Research Methodology -- Interdisciplinary Relevance of the Study -- Key Hypotheses -- Observation and Interpretation of Findings -- Conclusions and Recommendations -- Implications -- References -- 15 COD: A Boon or Curse for Online Impulse Buying? -- Introduction -- Conceptual Framework -- Impulse Buying Tendency and Impulse Buying -- Online Impulse Buying -- COD as a Moderator in IBT-Impulse Buying Relationship -- Impulse Buying-Negative Feelings-Returns -- Theoretical and Managerial Implications -- Future Scope -- References -- Part IV Entrepreneurship and Sustainability -- 16 Innovation-Led Entrepreneurial Growth Amid Business Disruption: Analyzing Shifts in Social Entrepreneurial Paradigm -- Introduction -- Thematic Significance and Core Contributions -- Literature Review and the Structure of the Propositions -- Theoretical Motivation -- Conceptual Framework -- General Discussion -- Conclusion -- Implications in Theory and Practice -- Future Research -- References -- 17 Women Entrepreneurs-Moving Center and Front: An Overview of Research in Karnataka, India -- Introduction -- Literature Review -- Family Support (FS) in Women-Owned Business -- Role of Individual Competencies (IC) in Success of Women Entrepreneurs -- Role of Managerial Competencies (MC) in Success of Women Entrepreneurs -- Hypothesis Development -- Family Support -- Individual Competencies -- Managerial Competencies -- Methodology -- Sampling Method and Size. ; Data Analysis.
• Sommario/riassunto: This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 71 books on business management and over 400 research papers. Dr Rajagopal has been conferred with the highest civilian award of Government of India in the field of Education in January 2023. The award is given to the citizens of India working at overseas destinations. Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored 24 books, 17 case studies, and more than 45 research papers of national and international repute.
• Titolo autorizzato: Paradigm shift in business
• ISBN: 9783031404399; 3031404394; 3-031-40439-4; 9783031404382; 3031404386
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910763597503321
• Lo trovi qui: Univ. Federico II
• Serie: Palgrave studies in democracy, innovation, and entrepreneurship for growth.