New Technologies in Luxury Consumption : Evidences from Research and Implications for Marketing Strategies

• Autore: Sestino Andrea
• Pubblicazione: Cham : , : Springer International Publishing AG, , 2023; ©2023
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (148 pages)
• Disciplina: 381.45
• Altri autori: AmatulliCesare
• Nota di contenuto: Intro -- Foreword -- Acknowledgments -- Contents -- About the Authors -- List of Figures -- List of Tables -- Chapter 1: Introduction -- 1 The Fascinating World of Luxury and New Technological Innovations -- 2 Luxury and New Technologies: A New Promising Match? -- References -- Chapter 2: The Issue of Integrating New Technologies in Luxury Marketing: A Literature Review -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Relevance of New Technologies and the Digital Transformation -- 2.2 New Technologies as Key Enablers Factors of Digital Transformation -- 2.2.1 Big Data -- 2.2.2 Internet of Things -- 2.2.3 Artificial Intelligence -- 2.2.4 Virtual Reality and Augmented Reality -- 2.2.5 Blockchain -- 2.2.6 Metaverse -- 2.3 Luxury Market and Luxury Consumption -- 3 Methodology -- 3.1 Phase 1: Keywords Definition -- 3.2 Phase 2: Database Extraction and Querying -- 3.3 Phase 3: Data Preparation -- 3.4 Phase 4: LDA -- 3.5 Phase 5: Data Analysis-Emerging Findings and Topic Modeling -- 4 Findings -- 4.1 Luxury Fashion and New Technologies -- 4.2 Luxury Tourism and New Technologies -- 4.3 Luxury Food and New Technologies -- 4.4 Luxury Real Estate and New Technologies -- 4.5 Miscellanea -- 4.5.1 Luxury Lifestyle and Wellness -- 4.5.2 Health, Plastic Surgery, and Aesthetics -- 4.5.3 Wellness and Fitness -- 4.5.4 Automotive -- 5 Conclusions -- References -- Chapter 3: Integrating Smart Objects and Artificial Intelligence in Luxury Fashion Retail: The Role of Consumers' Status Consumption Orientation -- 1 Introduction -- 2 Theoretical Background -- 2.1 New Technological Integration in Luxury Retail -- 2.2 The Role of Consumers' Status Consumption Orientation -- 3 Methodology -- 3.1 Sample and Materials -- 3.2 Questionnaire -- 4 Results -- 5 General Discussion and Conclusion -- References. ; Chapter 4: Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers' Materialism -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Evolution of Luxury Hospitality -- 2.2 Consumers' Materialism -- 3 Methodology -- 3.1 Sample and Materials -- 3.2 Questionnaire -- 4 Results -- 5 General Discussion and Conclusion -- References -- Chapter 5: Integrating Smart Objects and Artificial Intelligence in Real Estate: Luxury Real Estate Communication Focus (Prestigiousness vs. "smartness"), and the Role of Consumers' Conspicuous Consumption Orientation -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Luxury Real Estate Industry and New Technological Opportunities -- 2.2 The Role of Consumers' Conspicuous Consumption Orientation -- 3 Methodology -- 3.1 Sample and Materials -- 3.2 Questionnaire -- 4 Results -- 5 General Discussion and Conclusion -- References -- Chapter 6: Integrating Blockchain Technologies in Wine Industries: The Role of Perceived Self-Service Technologies Quality and Consumers' Need for Uniqueness -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Relevance of Blockchain Technology in Food Traceability -- 2.2 The Role of Consumers' Needs for Uniqueness -- 3 Methodology -- 3.1 Sample and Materials -- 3.2 Questionnaire -- 4 Results -- 5 General Discussion and Conclusion -- References -- Chapter 7: Integrating New Technologies in Aesthetic Clinical Surgery: The Role of Consumers' Vanity -- 1 Introduction -- 2 Theoretical Background -- 2.1 Luxury Healthcare -- 2.2 The Role of Consumers' Vanity -- 3 Methodology -- 3.1 Sample and Materials -- 3.2 Questionnaire -- 4 Results -- 5 General Discussion and Conclusions -- References -- Chapter 8: Conclusions. ; 1 The Issue of Integrating New Technologies in Luxury Industries and Consumption -- 2 Overall Findings -- References -- Appendix A: Survey Related to the Study in Chap. 3 "Fashion" -- Introduction -- Status Consumption Orientation -- Willingness to Buy -- Sociodemographic Variables -- Appendix B: Survey Related to the Study in Chap. 4 "Tourism & -- Hospitality" -- Introduction -- Consumers' Materialism -- Willingness to Buy -- Sociodemographic Variables -- Appendix C: Survey Related to the Study in Chap. 5 "Real Estate" -- Introduction -- Conspicuous Consumption Orientation -- Willingness to Buy -- Sociodemographic Variables -- Appendix D: Survey Related to the Study in Chap. 6 "Food" -- Introduction -- Need for Uniqueness -- Perceived Self-Service Technology Quality -- Willingness to Buy -- Sociodemographic Variables -- Appendix E: Survey Related to the Study in Chap. 7 "Health & -- Wellness" -- Introduction -- Vanity -- Willingness to Buy -- Sociodemographic Variables -- Glossary -- Index.
• Titolo autorizzato: New Technologies in Luxury Consumption
• ISBN: 9783031260827; 9783031260810
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910725090103321
• Lo trovi qui: Univ. Federico II