Strategic issues management [[electronic resource] ] : organizations and public policy challenges / / Robert L. Heath, Michael J. Palenchar
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| Autore: |
Heath Robert L (Robert Lawrence), <1941->
|
| Titolo: |
Strategic issues management [[electronic resource] ] : organizations and public policy challenges / / Robert L. Heath, Michael J. Palenchar
|
| Pubblicazione: | Los Angeles, [Calif.] ; ; London, : SAGE, c2009 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (425 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Issues management - United States |
| Industrial management - Social aspects - United States | |
| Strategic planning - United States | |
| Public relations - United States | |
| Industrial policy - United States | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
PalencharMichael J
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 373-404) and index. |
| Nota di contenuto: | Cover; Contents; Preface; Chapter 1 - A Foundation of Community: Issues Management as an Organizational and Academic Discipline; Chapter 2 - Historical Foundations: A Search for Order; Chapter 3 - Scouting the Terrain: Scanning, Identifying, Monitoring, Analyzing, and Priority Setting; Chapter 4 - Corporate Social Responsibility (CSR): Getting the House in Order; Chapter 5 - Special Interest Activists as Foes or Allies; Chapter 6 - Issues Communication: Argument Structures and Zones of Meaning; Chapter 7 - Obligations and Constraints on Issues Communication |
| Chapter 8 - Issues Management and Crisis CommunicationChapter 9 - Issues Management and Risk Communication: Balancing Public Well-Being With Technology; Chapter 10 - Brand Equity and Organizational Reputation: Marketing and SIM; References; Index; About the Authors | |
| Sommario/riassunto: | By exploring the communication options that organisations can employ in their stewardship to address crucial public policy options and engage in collaborative decision-making, this textbook gives students practical, actionable guidance. |
| Titolo autorizzato: | Strategic issues management |
| ISBN: | 1-322-28299-4 |
| 1-4522-7482-7 | |
| 1-4522-1208-2 | |
| 1-4416-5514-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910480635103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |