Consumer research [[electronic resource] ] : introspective essays on the study of consumption / / Morris B. Holbrook

• Autore: Holbrook Morris B
• Pubblicazione: Thousand Oaks, : SAGE, c1995
• Descrizione fisica: 1 online resource (433 p.)
• Disciplina: 658.834
• Soggetto topico: Consumers - Research; Consumer behavior
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (pages 369-399) and index.
• Nota di contenuto: ""Cover""; ""Contents""; ""Preface""; ""Chapter 1 - A Brief History of Morris the Cat""; ""Chapter 2 - Theory Development is a Jazz Solo""; ""Chapter 3 - On Hatching a Program of Consumer Research""; ""Chapter 4 - What is Consumer Research?""; ""Chapter 5 - O, Consumer, How You've Changed""; ""Chapter 6 - Whither Consumer Research?""; ""Chapter 7 - Romanticism, Subjective Personal Introspection, and Morris the Epicurean""; ""Chapter 8 - The Role of Lyricism in Consumer Research""; ""Chapter 9 - Dogmatism and Catastrophe in the Development of Marketing Thought""; ""Chapter 10 - I'm HIP"" ; ""Chapter 11 - Epilogue""""References""; ""Index""; ""About the Author""
• Sommario/riassunto: This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
• Titolo autorizzato: Consumer research
• ISBN: 1-4522-4743-9; 1-4833-2733-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910480195703321
• Lo trovi qui: Univ. Federico II