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Anime's media mix [[electronic resource] ] : franchising toys and characters in Japan / / Marc Steinberg



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Autore: Steinberg Marc <1977-> Visualizza persona
Titolo: Anime's media mix [[electronic resource] ] : franchising toys and characters in Japan / / Marc Steinberg Visualizza cluster
Pubblicazione: Minneapolis, : University of Minnesota Press, 2012
Descrizione fisica: 1 online resource (336 p.)
Disciplina: 381/.45791453
Soggetto topico: Character merchandising - Japan
Character toys - Japan
Cartoon characters - Japan
Comic strip characters - Japan
Animated television programs - Japan - History and criticism
Animated films - Japan - History and criticism
Comic books, strips, etc - Japan - History and criticism
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Sommario/riassunto: In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the po
Titolo autorizzato: Anime's media mix  Visualizza cluster
ISBN: 1-4529-4752-X
0-8166-8023-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910461201703321
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