Website Quality and Shopping Behavior [[electronic resource] ] : Quantitative and Qualitative Evidence / / by Tereza Semerádová, Petr Weinlich

• Autore: Semerádová Tereza
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
• Edizione: 1st ed. 2020.
• Descrizione fisica: 1 online resource (137 pages)
• Disciplina: 005.72
• Soggetto topico: Customer relations - Management; Internet marketing; E-business; Electronic commerce; E-commerce; Customer Relationship Management; Online Marketing/Social Media; e-Business/e-Commerce
• Persona (resp. second.): WeinlichPetr
• Nota di contenuto: Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.
• Sommario/riassunto: This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. .
• Titolo autorizzato: Website Quality and Shopping Behavior
• ISBN: 3-030-44440-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910392727403321
• Lo trovi qui: Univ. Federico II
• Serie: SpringerBriefs in Business, . 2191-5482