Electronic Commerce : A Managerial and Social Networks Perspective / / by Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

• Autore: Turban Efraim
• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015
• Edizione: 8th ed. 2015.
• Descrizione fisica: 1 recurso electrónico (xxxviii, 791 páginas, 112 ilustraciones, 100 ilustraciones en color.)
• Disciplina: 658.84
• Soggetto topico: Information technology; Business—Data processing; Operations research; Decision making; IT in Business; Operations Research/Decision Theory
• Persona (resp. second.): KingDavid; LeeJae Kyu; LiangTing-Peng; TurbanDeborrah C
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
• Sommario/riassunto: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
• Titolo autorizzato: Electronic commerce
• ISBN: 3-319-10091-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910298495303321
• Lo trovi qui: Univ. Federico II
• Serie: Springer Texts in Business and Economics, . 2192-4333