Consumer culture theory
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| Titolo: |
Consumer culture theory
|
| Pubblicazione: | Bingley : , : Emerald Group Publishing Limited, , 2016 |
| ©2017 | |
| Descrizione fisica: | 1 online resource (288 pages) |
| Disciplina: | 658.8342 |
| Soggetto topico: | Business & Economics - International - Marketing |
| Consumerism | |
| Consumer behavior | |
| Persona (resp. second.): | Ozcaglar-ToulouseNil |
| RinalloDiego | |
| BelkRussell W. | |
| Nota di bibliografia: | Includes bibliographical references. |
| Sommario/riassunto: | The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times. |
| Titolo autorizzato: | Consumer culture theory |
| ISBN: | 1-78635-495-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154927003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Research in consumer behavior ; ; v. 18.