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[null,"1.","Record Nr.",null,"UNINA9910455538503321"]
[null,null,"Autore",null,"White Michael <1951->"]
[null,null,"Titolo",null,"A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White"]
[null,null,"Pubbl/distr/stampa",null,"Petaluma, CA, : World Trade Press, c2009"]
[null,null,"ISBN",null,"1-282-18471-7"]
[{"$nulls":4},"9786612184710"]
[{"$nulls":4},"1-60780-080-2"]
[null,null,"Edizione",null,"[3rd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (187 p.)"]
[null,null,"Collana",null,"The short course in international trade series"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.8/48"]
[{"$nulls":4},"658.848"]
[null,null,"Soggetti",null,"Business failures"]
[{"$nulls":4},"Export marketing"]
[{"$nulls":4},"International business enterprises - Management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 181-182)."]
[{"$nulls":4},"Includes web resources."]
[null,null,"Nota di contenuto",null,"International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal \"International\" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources"]
[null,null,null,"Sommario/riassunto","A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying \"\"the correct way\"\" or only following the"]
[null,"2.","Record Nr.",null,"UNISOBSOB022404"]
[null,null,"Autore",null,"*A.I.D.U. <Associazione italiana di diritto urbanistico>"]
[null,null,"Titolo",null,"Il governo del territorio : atti del sesto Convegno Nazionale Pescara, 29-30 novembre 2002 / A.I.D.U. ; a cura di Stefano Civitarese Matteucci, Erminio Ferrari, Paolo Urbani"]
[null,null,"Pubbl/distr/stampa",null,"Milano, : Giuffrè, 2003"]
[null,null,"ISBN",null,"8814105227"]
[null,null,"Descrizione fisica",null,"XI, 516 p. ; 24 cm"]
[null,null,"Collana",null,"Pubblicazioni dell'Associazione italiana di Diritto Urbanistico ; 7"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA990004092860403321"]
[null,null,"Autore",null,"Medeiros, Marie-Thérèse de"]
[null,null,"Titolo",null,"Jacques et chroniqueurs : une étude comparée de récits contemporains relatant la Jacquerie de 1358 / Marie-Thérèse de Medeiros"]
[null,null,"Pubbl/distr/stampa",null,"Paris, : Champion, 1979"]
[null,null,"ISBN",null,"2-85203-073-X"]
[null,null,"Descrizione fisica",null,"210 p. ; 24 cm"]
[null,null,"Collana",null,"Nuovelle Bibliothèque du Moyen Age ; 7"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"809.02 NBMA 07"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]