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[null,"1.","Record Nr.",null,"UNISALENTO991004138319707536"]
[null,null,"Autore",null,"Canal, Claudio"]
[null,null,"Titolo",null,"Praga / Claudio Canal"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Clup Guide, 1997"]
[null,null,"ISBN",null,"8870059871"]
[null,null,"Edizione",null,"[3. ed]"]
[null,null,"Descrizione fisica",null,"327 p. : ill. ; 17 cm."]
[null,null,"Disciplina",null,"914.37120443"]
[null,null,"Soggetti",null,"Praga - Guide"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9911028664403321"]
[null,null,"Autore",null,"Kotler Philip"]
[null,null,"Titolo",null,"B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer, , 2025"]
[{"$nulls":4},"©2025"]
[null,null,"ISBN",null,"9783031946653"]
[{"$nulls":4},"9783031946646"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (404 pages)"]
[null,null,"Collana",null,"Business and Management Series"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers.While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their."]