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[null,"1.","Record Nr.",null,"UNINA9910453992903321"]
[null,null,"Autore",null,"Currie Noel Elizabeth"]
[null,null,"Titolo",null,"Constructing colonial discourse [[electronic resource] ] : Captain Cook at Nootka Sound / / Noel Elizabeth Currie"]
[null,null,"Pubbl/distr/stampa",null,"Montreal ; ; Ithaca [NY], : McGill-Queen's University Press, c2005"]
[null,null,"ISBN",null,"1-282-86361-4"]
[{"$nulls":4},"9786612863615"]
[{"$nulls":4},"0-7735-7297-X"]
[null,null,"Descrizione fisica",null,"1 online resource (232 p.)"]
[null,null,"Collana",null,"McGill-Queen's native and northern series ; ; 48"]
[null,null,"Disciplina",null,"971.1/2"]
[{"$nulls":4},"305.8/001"]
[null,null,"Soggetti",null,"Travelers' writings, English - British Columbia - Nootka Sound Region - History and criticism"]
[{"$nulls":4},"Nuu-chah-nulth Indians - British Columbia - Nootka Sound Region - Social life and customs"]
[{"$nulls":4},"Discourse analysis"]
[{"$nulls":4},"Ethnology - Philosophy"]
[{"$nulls":4},"Ethnocentrism - Europe"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"Nootka Sound Region (B.C.) Discovery and exploration British"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [185]-206) and index."]
[null,"2.","Record Nr.",null,"UNINA9910787368203321"]
[null,null,"Autore",null,"Zahay Debra L."]
[null,null,"Titolo",null,"Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015"]
[null,null,"ISBN",null,"1-60649-925-4"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (168 p.)"]
[null,null,"Collana",null,"Digital and social media marketing and advertising collection, , 2333-8830"]
[null,null,"Disciplina",null,"658.872"]
[null,null,"Soggetti",null,"Internet marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index."]
[null,null,null,"Sommario/riassunto","This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy. I discuss how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful. After creating a database with high-quality data, I then briefly discuss the use of analytics in digital marketing. After reading this book, the reader should have a good idea of where to start on the "]
[{"$nulls":4},"path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or \"what to do next\" to get started on implementing a digital marketing strategy as well as review questions and key terminology."]
[null,"3.","Record Nr.",null,"UNISALENTO991003442629707536"]
[null,null,"Autore",null,"Barrow, Gordon M."]
[null,null,"Titolo",null,"Chimica fisica / Gordon M. Barrow"]
[null,null,"Descrizione fisica",null,"xi, 602 p. : ill. ; 28 cm"]
[null,null,"Disciplina",null,"541"]
[null,null,"Soggetti",null,"Physical chemistry"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Orig. tit.: Physical chemistry"]