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[null,"1.","Record Nr.",null,"UNINA9910481036503321"]
[null,null,"Autore",null,"Jones John Philip"]
[null,null,"Titolo",null,"How to use advertising to build strong brands [[electronic resource] /] / edited by John Philip Jones"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c1999"]
[null,null,"ISBN",null,"1-4522-3139-7"]
[{"$nulls":4},"0-7619-1242-8"]
[{"$nulls":4},"1-4522-6755-3"]
[null,null,"Descrizione fisica",null,"1 online resource (407 p.)"]
[null,null,"Disciplina",null,"659.1"]
[null,null,"Soggetti",null,"REFERENCE"]
[{"$nulls":4},"Consumer Guides"]
[{"$nulls":4},"Advertising - Brand name products"]
[{"$nulls":4},"Brand name products"]
[{"$nulls":4},"Commerce"]
[{"$nulls":4},"Business & Economics"]
[{"$nulls":4},"Advertising"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts."]
[null,"2.","Record Nr.",null,"UNISALENTO991002732129707536"]
[null,null,"Autore",null,"Miller, James E."]
[null,null,"Titolo",null,"Eastern Europe; Cyprus; Greece; Turkey / Editor James E. Miller ; general editor Glenn W. LaFantasie"]
[null,null,"Pubbl/distr/stampa",null,"Washingtonn : United States Government Printing Office, 1994"]
[null,null,"ISBN",null,"0160418135"]
[null,null,"Descrizione fisica",null,"xxii, 788 p. ; 24 cm."]
[null,null,"Collana",null,"Foreign relations of the United States, 1961-1963 ; 16"]
[null,null,"Soggetti",null,"Stati Uniti d'America - Relazioni estere - Cipro"]
[{"$nulls":4},"Stati Uniti d'America - Relazioni estere - Grecia"]
[{"$nulls":4},"Stati Uniti d'America - Relazioni estere - Turchia"]
[{"$nulls":4},"Turchia - Stati Uniti - Relazioni estere"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNISALENTO991000813419707536"]
[null,null,"Autore",null,"Ariotti, Roberto"]
[null,null,"Titolo",null,"Gli studenti dell'Università di Bologna : inchiesta generale dell'Organismo rappresentativo universitario bolognese (ORUB) / Roberto Ariotti"]
[null,null,"Pubbl/distr/stampa",null,"Bologna : Il mulino, [1960]"]
[null,null,"Descrizione fisica",null,"231 p. ; 21 cm"]
[null,null,"Collana",null,"Problemi della società italiana"]
[null,null,"Disciplina",null,"309.1"]
[null,null,"Soggetti",null,"Studenti universitari - Bologna - Inchieste"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]