{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":3,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":45,"n_cols":5,"rows_kept":45,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[11,2,11,3],[11,4,11,5],[12,2,12,3],[12,4,12,5],[13,2,13,3],[13,4,13,5],[14,2,14,3],[15,2,15,3],[16,2,16,3],[17,2,17,3],[18,2,18,3],[23,2,23,3],[24,2,24,3],[28,2,28,3],[28,4,28,5],[29,2,29,3],[29,4,29,5],[30,2,30,3],[30,4,30,5],[31,2,31,3],[32,2,32,3],[33,2,33,3],[34,2,34,3],[35,2,35,3],[36,2,36,3],[38,2,38,3],[39,2,39,3],[42,2,42,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNISALENTO991001206959707536"]
[null,null,"Autore",null,"Middleton, John"]
[null,null,"Titolo",null,"Les Kikouyou et les Kamba du Kenia : étude scientifique sur les Mau Mau / John Middleton ; préface de Darryl Forde ; traduction de Hélène Leconte"]
[null,null,"Pubbl/distr/stampa",null,"Paris : Payot, 1954"]
[null,null,"Descrizione fisica",null,"158 p. : ill. ; 23 cm"]
[null,null,"Collana",null,"Bibliothèque geographique"]
[null,null,"Disciplina",null,"916.762"]
[null,null,"Soggetti",null,"Kenya"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910789616603321"]
[null,null,"Autore",null,"Desjardins Simon"]
[null,null,"Titolo",null,"Castorland journal [[electronic resource] ] : an account of the exploration and settlement of northern New York State by French émigrés in the years 1793 to 1797 / / Simon Desjardins & Pierre Pharoux ; edited and translated by John A. Gallucci"]
[null,null,"Pubbl/distr/stampa",null,"Ithaca, NY, : Cornell University Press, 2010"]
[null,null,"ISBN",null,"0-8014-6015-8"]
[null,null,"Descrizione fisica",null,"1 online resource (442 p.)"]
[null,null,"Disciplina",null,"974.7/03"]
[null,null,"Soggetti",null,"Explorers - New York (State)"]
[{"$nulls":4},"Explorers - France"]
[{"$nulls":4},"Castorland Region (N.Y.) Description and travel Early works to 1800"]
[{"$nulls":4},"New York (State) Description and travel Early works to 1800"]
[{"$nulls":4},"New York (State) History 1775-1865"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,"3.","Record Nr.",null,"UNINA9910159428103321"]
[null,null,"Autore",null,"Yastrow Steve"]
[null,null,"Titolo",null,"Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience"]
[null,null,"Pubbl/distr/stampa",null,"Cork, : BookBaby, 2010"]
[null,null,"ISBN",null,"1-59079-282-3"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (211 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Business names"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Front Cover; Title Page; Copyright; Contents; Acknowledgements; How to Use This Book; 1 The Parable of the Concert; How Was Your Experience?; 2 How Brand Impressions Are Formed... and Why It Matters; Everything Is Marketing; 3 Brute Force Branding...and Why It Doesn't Work; Bigger, Louder, More Clever. Who Cares?; 4 Brand Harmony; What Does It Sound Like to Be Your Customer?; 5 Designing Brand Harmony; Forget Your \"Unique Selling Proposition.\" What's Your \"Desired Brand Perception?\"; 6 Be the Brand!; 7 The Will to Create Brand Harmony; Conclusion: Marketing's Copernican Revolution; Appendix"]
[{"$nulls":4},"EndnotesGlossary"]
[null,null,null,"Sommario/riassunto","Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisd"]