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[null,"1.","Record Nr.",null,"UNISALENTO991000940059707536"]
[null,null,"Autore",null,"Kotz, Samuel"]
[null,null,"Titolo",null,"Beyond beta : other continuous families of distributions with bounded support and applications / Samuel Kotz, Johan Renþe van Dorp"]
[null,null,"Pubbl/distr/stampa",null,"Singapore : World Scientific, c2004"]
[null,null,"ISBN",null,"9812561153"]
[null,null,"Descrizione fisica",null,"xvi, 289 p. : ill. ; 24 cm"]
[null,null,"Classificazione",null,"AMS 60E"]
[{"$nulls":4},"LC QA324.K68"]
[null,null,"Disciplina",null,"519.2"]
[null,null,"Soggetti",null,"Theory of distributions (Functional analysis)"]
[{"$nulls":4},"Multivariate analysis"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 269-277) and indexes"]
[null,"2.","Record Nr.",null,"UNINA9910720509703321"]
[null,null,"Autore",null,"Ebert Christian"]
[null,null,"Titolo",null,"Identitaetsorientiertes Stadtmarketing : Ein Beitrag zur Koordination und Steuerung des Stadtmarketing / / Christian Ebert"]
[null,null,"Pubbl/distr/stampa",null,"Bern : , : Peter Lang International Academic Publishing Group, , 2004"]
[null,null,"Descrizione fisica",null,"1 online resource (297 pages)"]
[null,null,"Disciplina",null,"910"]
[null,null,"Soggetti",null,"Geography"]
[{"$nulls":4},"Marketing research"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Im Vergleich zum unternehmerischen Marketing sieht sich das Stadtmarketing auf der Subjekt- und Objektebene einer besonderen Komplexität ausgesetzt. Hieraus resultieren mit der internen Koordination der heterogenen Akteure und der externen Steuerung der vielfältigen Angebotskomponenten zwei zentrale Herausforderungen an die Stadtmarketing-Führung. Geleitet von der Hypothese, dass das interdisziplinär diskutierte Identitätskonstrukt einen Beitrag zur Lösung dieses Problems leistet, entwickelt der Autor mit dem identitätsorientierten Stadtmarketing ein Referenzkonzept für die Stadtmarketing-Führung. Das theoriegestützte Konzept erfährt eine empirische Fundierung auf der Basis einer bundesweiten Befragung zum Selbst- und Fremdbild der Städte Bielefeld, Dortmund und Münster."]