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[null,"1.","Record Nr.",null,"UNISALENTO991000213529707536"]
[null,null,"Autore",null,"Marotta, Giuseppe <1902-1963>"]
[null,null,"Titolo",null,"L'oro di Napoli / Giuseppe Marotta ; prefazione Gaetano Afeltra"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Corriere della Sera, c2003"]
[null,null,"Descrizione fisica",null,"279 p. ; 22 cm"]
[null,null,"Collana",null,"I grandi romanzi italiani ; 46"]
[null,null,"Disciplina",null,"853.914"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Suppl. a: Corriere della Sera"]
[null,"2.","Record Nr.",null,"UNINA9910955740503321"]
[null,null,"Autore",null,"Rice William"]
[null,null,"Titolo",null,"Magento 1.3 sales tactics cookbook : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice"]
[null,null,"Pubbl/distr/stampa",null,"Birmingham, U.K., : Packt Pub., 2010"]
[null,null,"ISBN",null,"9786612557415"]
[{"$nulls":4},"9781282557413"]
[{"$nulls":4},"1282557416"]
[{"$nulls":4},"9781849510134"]
[{"$nulls":4},"184951013X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (292 p.)"]
[null,null,"Disciplina",null,"658.872028553"]
[null,null,"Soggetti",null,"Electronic commerce"]
[{"$nulls":4},"Open source software"]
[{"$nulls":4},"Teleshopping"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page"]
[{"$nulls":4},"Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule"]
[{"$nulls":4},"Creating a shopping cart price rule andcoupon; Create a clearance "]
[{"$nulls":4},"category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend"]
[{"$nulls":4},"Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront"]
[{"$nulls":4},"Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index"]
[null,null,null,"Sommario/riassunto","Solve real-world Magento sales problems with a collection of simple but effective recipes"]