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[null,"1.","Record Nr.",null,"UNINA9910454409103321"]
[null,null,"Autore",null,"Khan Matin A"]
[null,null,"Titolo",null,"Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan"]
[null,null,"Pubbl/distr/stampa",null,"New Delhi, : New Age International (P) Ltd., Publishers, c2006"]
[null,null,"ISBN",null,"1-282-07401-6"]
[{"$nulls":4},"9786612074011"]
[{"$nulls":4},"81-224-2552-6"]
[null,null,"Descrizione fisica",null,"1 online resource (391 p.)"]
[null,null,"Disciplina",null,"658.8/342"]
[{"$nulls":4},"658.8342"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Advertising - Management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"pt. 1. Consumer behaviour -- pt. 2. Advertising management."]
[null,null,null,"Sommario/riassunto","About the Book:  This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET.    The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp"]
[null,"2.","Record Nr.",null,"UNINA9910733391603321"]
[null,null,"Autore",null,"Di Giovanni, Piero"]
[null,null,"Titolo",null,"Dalla Scienza Nuova di G.B. Vico alla Nuova Scienza di E. Amari / Piero Di Giovanni"]
[null,null,"Pubbl/distr/stampa",null,"Palermo, : Stampatori tipolitigrafi associati, 1991"]
[null,null,"Descrizione fisica",null,"P. 9-25 ; 23 cm"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"DFT OPUSC. 02 (20)"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Già pubbl. in: Atti dell'Accademia di scienze lettere e arti di Palermo - Serie quinta - Volume XI - Anno accademico 1990-91 - Parte seconda: Lettere."]
[null,"3.","Record Nr.",null,"UNISALENTO991000108469707536"]
[null,null,"Autore",null,"Cicerchia, Annalisa"]
[null,null,"Titolo",null,"Il bellissimo vecchio : argomenti per una geografia del patrimonio culturale / Annalisa Cicerchia"]
[null,null,"Pubbl/distr/stampa",null,"Milano : F. Angeli, 2002"]
[null,null,"ISBN",null,"8846434951"]
[null,null,"Descrizione fisica",null,"171 p. ; 23 cm"]
[null,null,"Collana",null,"Economia e management della cultura e delle arti"]
[null,null,"Disciplina",null,"700"]
[{"$nulls":4},"304.2"]
[null,null,"Soggetti",null,"Patrimonio culturale - Italia"]
[{"$nulls":4},"Patrimonio artistico e culturale - Aspetti geografici - Italia"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Sul front.: International center for art economics Università Cà Foscari di Venezia"]