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[null,"1.","Record Nr.",null,"UNISA996540327803316"]
[null,null,"Autore",null,"Boltz Dirk-Mario"]
[null,null,"Titolo",null,"Marke, Nachhaltigkeit und Verbraucherpolitik : Die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung"]
[null,null,"Pubbl/distr/stampa",null,"Baden-Baden, : Nomos Verlagsgesellschaft mbH & Co. KG, 2022"]
[null,null,"ISBN",null,"3-7489-1271-4"]
[null,null,"Descrizione fisica",null,"1 electronic resource (127 p.)"]
[null,null,"Collana",null,"Verbraucherforschung ; Band 5"]
[null,null,"Soggetti",null,"KCN"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","The certification mark, which was introduced in response to an EU initiative in 2017, has been available in Germany since 2019. Its main features are neutrality, monitoring/control and transparency for certain material or service promises for which the legal protection of a certification mark is claimed.\n\nThis anthology explores the questions of how exactly the effect of this instrument is to be assessed, what experiences have already been made with it, and how warranty marks are to be evaluated in terms of brand technology, customer orientation, and consumer policy."]
[{"$nulls":4},"Die Gewährleistungsmarke, die auf eine EU-Initiative hin im Jahr 2017 eingeführt worden war, steht in Deutschland seit 2019 zur Verfügung. Hauptmerkmale sind Neutralität, Überwachung/Kontrolle und Transparenz für bestimmte Sach- oder Dienstleistungsversprechen, für welche der Rechtsschutz einer Gewährleistungsmarke in Anspruch genommen wird.\n\nDer vorliegende Sammelband geht den Fragen nach, wie die Wirkung dieses Instruments genau einzuschätzen ist, welche Erfahrungen damit bereits gemacht wurden und wie Gewährleistungsmarken markentechnisch, kundenorientiert und verbraucherpolitisch zu bewerten sind."]