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[null,"1.","Record Nr.",null,"UNINA9910480659203321"]
[null,null,"Titolo",null,"Leading edge marketing research [[electronic resource] ] : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, 2012"]
[null,null,"ISBN",null,"1-4522-4055-8"]
[{"$nulls":4},"1-4522-4071-X"]
[null,null,"Descrizione fisica",null,"1 online resource (505 p.)"]
[null,null,"Disciplina",null,"658.83"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Consumption (Economics) - Research"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Brief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights"]
[{"$nulls":4},"PART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors"]
[null,null,null,"Sommario/riassunto","Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent "]
[{"$nulls":4},"innovative developments in marketing research."]
[null,"2.","Record Nr.",null,"UNISA996465419903316"]
[null,null,"Titolo",null,"Computational Science and Its Applications - ICCSA 2011 [[electronic resource] ] : International Conference, Santander, Spain, June 20-23, 2011. Proceedings, Part II / / edited by Beniamino Murgante, Osvaldo Gervasi, Andres Iglesias, David Taniar, Bernady O. Apduhan"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2011"]
[null,null,"ISBN",null,"3-642-21887-3"]
[null,null,"Edizione",null,"[1st ed. 2011.]"]
[null,null,"Descrizione fisica",null,"1 online resource (LVII, 718 p.)"]
[null,null,"Collana",null,"Theoretical Computer Science and General Issues, , 2512-2029 ; ; 6783"]
[null,null,"Disciplina",null,"004.6"]
[null,null,"Soggetti",null,"Computer networks"]
[{"$nulls":4},"Algorithms"]
[{"$nulls":4},"Software engineering"]
[{"$nulls":4},"Computer simulation"]
[{"$nulls":4},"Application software"]
[{"$nulls":4},"Data mining"]
[{"$nulls":4},"Computer Communication Networks"]
[{"$nulls":4},"Software Engineering"]
[{"$nulls":4},"Computer Modelling"]
[{"$nulls":4},"Computer and Information Systems Applications"]
[{"$nulls":4},"Data Mining and Knowledge Discovery"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","The five-volume set LNCS 6782 - 6786 constitutes the refereed proceedings of the International Conference on Computational Science and Its Applications, ICCSA 2011, held in Santander, Spain, in June 2011. The five volumes contain papers presenting a wealth of original research results in the field of computational science, from foundational issues in computer science and mathematics to advanced applications in virtually all sciences making use of computational techniques. The topics of the fully refereed papers are structured according to the five major conference themes: geographical analysis, urban modeling, spatial statistics; cities, technologies and planning; computational geometry and applications; computer aided modeling, "]
[{"$nulls":4},"simulation, and analysis; and mobile communications."]