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[null,null,"Autore",null,"Schneller Annina <1977->"]
[null,null,"Titolo",null,"Perfekt unperfekt : Elaboration und Imperfektion in der Rhetorik des Designs / / Annina Schneller"]
[null,null,"Pubbl/distr/stampa",null,"Berlin ; ; Boston : , : De Gruyter, , [2021]"]
[{"$nulls":4},"©2022"]
[null,null,"ISBN",null,"3-11-068094-7"]
[null,null,"Descrizione fisica",null,"1 online resource (XIV, 569 p.)"]
[null,null,"Collana",null,"Rhetorik-Forschungen , , 0939-6462 ; ; 24"]
[null,null,"Soggetti",null,"LANGUAGE ARTS & DISCIPLINES / Rhetoric"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Perfekt unperfekt? Auf Hochglanz polierte Gestaltung erscheint uns manchmal distanziert, umgekehrt kann eine rasch hingeworfene Linie oder eine verwackelte Fotografie authentisch wirken. Im Design ist der Ausarbeitungsgrad ein wichtiger Stil- und Wirkungsfaktor. Durch einen rhetorischen Blick verschiebt sich die Frage nach »guter« Gestaltung hin zur Frage nach wirkungsvollem Design: Welcher Elaborationsgrad ist angemessen - relativ zum verfolgten Zweck und Kontext? Annina Schneller entwickelt eine praxisorientierte Rhetorik des Designs, die erstmals Strategien der Elaboration beleuchtet: in der klassischen Rhetorik, in der Grafi kdesigngeschichte und in zwei Anwendungsfeldern der visuellen Kommunikation. Perfektion und Abweichung vom Ideal stehen dabei in einem steten Spannungsverhältnis."]
[{"$nulls":4},"The book offers insight into the classical rhetorical strategies of elaboration for researchers interested in rhetoric as well as for designers and artists. The process of elaboration is governed by the tension between the perfect and imperfect, polish and rawness, and by the realization of an ideal or departure from it. The book illustrates this process with regard to the history of graphic design and based on two case studies."]