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[null,"1.","Record Nr.",null,"UNISA996389287903316"]
[null,null,"Autore",null,"Walker Anthony <d. 1692.>"]
[null,null,"Titolo",null,"A true account of the author of a book entituled Eikōn basilikē, or, The pourtraiture of His Sacred Majesty in his solitudes and sufferings: proved to be written by Dr. Gauden, late Bishop of Worcester [[electronic resource] ] : With an answer to all objections made by Dr. Hollingsworth and others. / / published for publick satisfaction by Anthony Walker, D.D> late rector of Fyfield in Essex. ; With an attestation under the hand of the late Earl of Anglesey to the same purpose"]
[null,null,"Pubbl/distr/stampa",null,"London, : Printed for Nathanael Ranew at the Kings-Arms in St. Paul's Church-Yard, 1692"]
[null,null,"Descrizione fisica",null,"[2], 37, [1] p"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Advertisements: p. 37 and p. [1] at end."]
[{"$nulls":4},"\"Licensed, and entred according to order.\""]
[{"$nulls":4},"This item is incorrectly identified as Wing W310 at reel 1243:13."]
[{"$nulls":4},"Reproduction of original in the Huntington Library."]
[null,null,null,"Sommario/riassunto","eebo-0113"]
[null,"2.","Record Nr.",null,"UNINA9910585971603321"]
[null,null,"Autore",null,"Seebacher Uwe"]
[null,null,"Titolo",null,"Reengineering Corporate Communication : A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates / / by Uwe Seebacher"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022"]
[null,null,"ISBN",null,"9783031038389"]
[{"$nulls":4},"9783031038372"]
[null,null,"Edizione",null,"[1st ed. 2022.]"]
[null,null,"Descrizione fisica",null,"1 online resource (274 pages)"]
[null,null,"Collana",null,"Future of Business and Finance, , 2662-2475"]
[null,null,"Disciplina",null,"658.45"]
[null,null,"Soggetti",null,"Communication in organizations"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Corporate Communication"]
[{"$nulls":4},"Digital Marketing"]
[{"$nulls":4},"Consumer Behavior"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication looks like -- 5. How to reengineer corporate communication! -- 6. The corporate communication self-assessment (CCSA) -- 7. The ComTechStack for predictive A2A corporate interaction -- 8. The new competencies for predictive A2A corporate interaction -- 9. Has everything been said?."]
[null,null,null,"Sommario/riassunto","This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according "]
[{"$nulls":4},"to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-test” at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model. “Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications – remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21stCentury. I highly recommend it.” Heidi Eusebio, Strategist and Executive Director, Edelman \"Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT.“ Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM."]