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[null,"1.","Record Nr.",null,"UNINA9910454713503321"]
[null,null,"Autore",null,"Singh Awadhesh Kumar"]
[null,null,"Titolo",null,"Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey"]
[null,null,"Pubbl/distr/stampa",null,"New Delhi, : New Age International (P) Ltd., Publishers, c2005"]
[null,null,"ISBN",null,"1-281-44960-1"]
[{"$nulls":4},"9786611449605"]
[{"$nulls":4},"81-224-2297-7"]
[null,null,"Descrizione fisica",null,"1 online resource (228 p.)"]
[null,null,"Disciplina",null,"307.1412"]
[null,null,"Soggetti",null,"Marketing - India"]
[{"$nulls":4},"Agriculture - India - Marketing"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"India Economic policy"]
[{"$nulls":4},"India Rural conditions"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing"]
[{"$nulls":4},"Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography"]
[null,null,null,"Sommario/riassunto","Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by "]
[{"$nulls":4},"r"]
[null,"2.","Record Nr.",null,"UNISA996387956203316"]
[null,null,"Titolo",null,"The Civil wars of Bantam, or, An Impartial relation of all the battels, sieges, and other remarkable transactions, revolutions and accidents that happened in the late civil wars [[electronic resource] ] : between that king and his eldest son, commonly called by them, the young king : giving a particular account of the circumstances and manner of the siege and taking of the city of Bantam, and the English factory there, by the young king, with the help and assistance of the Dutch / / in several letters from a gentleman residing for the East-India-Company at Bantam, to a merchant in London"]
[null,null,"Pubbl/distr/stampa",null,"London, : Printed by H.C. for Tho. Malthus at the sign of the Sun in the Poultrey, MDCLXXXIII. [1683]"]
[null,null,"Descrizione fisica",null,"18 p"]
[null,null,"Soggetti",null,"Indonesia History 1478-1798"]
[{"$nulls":4},"Bantam (Jawa Barat, Indonesia) History 17th century"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Advertisement: p. 18."]
[{"$nulls":4},"Reproduction of original in Bodleian Library."]
[null,null,null,"Sommario/riassunto","eebo-0014"]
[null,"3.","Record Nr.",null,"UNISALENTO991001285039707536"]
[null,null,"Autore",null,"Dinelli, Serena"]
[null,null,"Titolo",null,"La macchina degli affetti : cosa ci accade guardando la tv? Dalla televisione ad altre tecnologie dell'emozione / Serena Dinelli"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Franco Angeli, c1999"]
[null,null,"ISBN",null,"884641263X"]
[null,null,"Descrizione fisica",null,"219 p. ; 22 cm."]
[null,null,"Soggetti",null,"Televisione - Aspetti sociali"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]