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[null,"1.","Record Nr.",null,"UNISA996386465303316"]
[null,null,"Autore",null,"Rycaut Paul, Sir, <1628-1700.>"]
[null,null,"Titolo",null,"A memorial given in to the Senate of the city of Hamburgh [[electronic resource] ] : in French, exactly translated into English; together with the Senate's answer to the same"]
[null,null,"Pubbl/distr/stampa",null,"Edinburgh : [, : s.n.], printed in the year 1697"]
[null,null,"Descrizione fisica",null,"1 sheet (2 p.)"]
[null,null,"Soggetti",null,"BroadsidesScotland"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","In The original papers and letters, relating to the Scots Company, trading to Africa and the Indies (Wing C5598A), which is signed at end: Paul Rycaut, Resident for His Majesty the King of Great Britain, in the city of Hamburg."]
[{"$nulls":4},"Concerns the Company of Scotland Trading to Africa and the Indies."]
[{"$nulls":4},"Reproduction of original in the John Carter Brown Library."]
[null,null,null,"Sommario/riassunto","eebo-0114"]
[null,"2.","Record Nr.",null,"UNISA996347748903316"]
[null,null,"Autore",null,"Rühle Christiane"]
[null,null,"Titolo",null,"Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« / Christiane Rühle"]
[null,null,"Pubbl/distr/stampa",null,"Bielefeld, : transcript Verlag, 2020"]
[null,null,"ISBN",null,"3-8394-4908-1"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (314 p.)"]
[null,null,"Collana",null,"Edition Kulturwissenschaft ; 213"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Japan; Konsum; Marke; Muji; Uniqlo; Image; Marketing; Identität; Kultur; Privatwirtschaft; Markeninszenierung; Werbung; Medien; Wirtschaft; Gesellschaft; Medienästhetik; Cultural Studies; Asien; Medienwissenschaft; Consumption; Brand; Identity; Culture; Private Sector; Brand Staging; Advertising; Media; Economy; Society; Media Aesthetics; Asia; Media Studies"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Frontmatter    1  Inhalt    5  Abkürzungsverzeichnis    9  1 Realitäten des Konsums - Eine Einführung    11  2 Untersuchungskonzept und Fragenkatalog    33  3 Japanische Perspektiven und Aktualitäten    39  4 Die Verortung von Muji und Uniqlo im globalen Konsumraum    73  5 Muji und Uniqlo in der öffentlichen Diskussion    95  6 Analyse von Kommunikationsmaßnahmen zwischen 2010 und 2016    137  7 Ergebnisse und Diskussion der japanischen Markeninszenierung    237  Anhang    259  Namensindex    271  Firmen- und Sachindex    275  Abbildungs- und Tabellenverzeichnis    281  Danksagung    283  Literaturverzeichnis    285"]
[null,null,null,"Sommario/riassunto","Die Einzelhandelsketten »Muji« und »Uniqlo« gelten als Musterbeispiele für international erfolgreiche Lifestyle-Marken aus Japan. Aus einer interdisziplinären Perspektive heraus identifiziert Christiane Rühle die Strukturen und Akteure dieser spezifischen Markeninszenierungen und arbeitet die dazugehörigen Positionen, Mittel und zentralen Motive heraus. Sie fragt im Kontext von unternehmensbezogener und nationalstaatlicher Imagebildung nach den Bezügen zwischen Konsum, Kultur und Identität und fokussiert dabei auf die Rolle, die privatwirtschaftliche Unternehmen innerhalb dieses Prozesses einnehmen."]