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[null,"1.","Record Nr.",null,"UNISA996309136303316"]
[null,null,"Autore",null,"Goetz Ariane"]
[null,null,"Titolo",null,"Land grabbing and home country development : Chinese and British land acquisitions in comparative perspective / / Ariane Goetz"]
[null,null,"Pubbl/distr/stampa",null,"Bielefeld, Germany, : transcript Verlag, 2019"]
[{"$nulls":4},"Bielefeld, Germany : , : Transcript Verlag, , [2019]"]
[{"$nulls":4},"©2019"]
[null,null,"ISBN",null,"3-8394-4267-2"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (368 p.)"]
[null,null,"Collana",null,"Edition Politik ; 61"]
[null,null,"Disciplina",null,"332.67/3096"]
[null,null,"Soggetti",null,"Investments, Foreign - Africa, Sub-Saharan"]
[{"$nulls":4},"Investments, Chinese - Africa, Sub-Saharan"]
[{"$nulls":4},"Investments, British - Africa, Sub-Saharan"]
[{"$nulls":4},"Sub-Saharan Africa"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages [305]-368)."]
[null,null,"Nota di contenuto",null,"Frontmatter    1  Table of Contents    5  Abstract    9  Acknowledgements    11  List of Abbreviations    13  List of Tables    19  List of Figures    21  Chapter 1: Introduction and Overview - Land Grabbing from a Home Country Perspective    23  Chapter 2: International Land Acquisitions Today    53  Chapter 3: Historical Perspectives on Overseas Land Acquisitions in the South    77  Chapter 4: Chinese Investments in Africa - \"Create Infinity, Benefit Mankind\"    117  Chapter 5: The Chinese Context - Investments from a Home Country Perspective    153  Chapter 6: British Investments in Africa - \"The Last Frontier to Find Alpha?\"    189  Chapter 7: The British Context - Investments from a Home Country Perspective    225  Chapter 8: Land Grabbing and Home Country Development - Conclusion and Outlook    263  Appendices    287  References    305"]
[null,null,null,"Sommario/riassunto","Since 2008, foreign land acquisitions have attracted international attention under the term »land grabbing.« Illustrated by rich and nuanced empirical accounts of forty Chinese and British investment projects in Sub-Saharan Africa, Ariane Goetz explains the phenomenon of »land grabbing« from the perspective of two investor countries. She reflects on Chinese and British public policy, state-society relations, national developmental contexts, ideologies, and international relations and thereby gives insights into the political economies that enable "]
[{"$nulls":4},"these investments as well as the development ambitions and institutionalized paradigms of which they form a part."]
[{"$nulls":4},"»By offering a nuanced comparative analysis of two key actors often mistakenly represented as antithetical in the land grab debate, the book makes a timely and relevant contribution to one of the most controversial issue shaping contemporary processes of global restructuring. The book will be of interest to scholars in the fields of comparative political economy, agri-food as well as development studies.«  Michaela Böhme, Connections, 14.02.2020"]
[null,"2.","Record Nr.",null,"UNISA996580170903316"]
[null,null,"Titolo",null,"Epigenetics and Responsibility : Ethical Perspectives / / ed. by Emma Moormann, Anna Smajdor, Daniela Cutas"]
[null,null,"Pubbl/distr/stampa",null,"Bristol : , : Bristol University Press, , [2024]"]
[{"$nulls":4},"2024"]
[null,null,"ISBN",null,"1-5292-2544-2"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (192 p.)"]
[null,null,"Disciplina",null,"174.296042"]
[null,null,"Soggetti",null,"SCIENCE / Philosophy & Social Aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","EPUB and EPDF available Open Access under CC-BY-NC-ND licence. We tend to hold people responsible for their choices, but not for what they can't control: their nature, genes or biological makeup. This thought-provoking collection redefines the boundaries of moral responsibility. It shows how epigenetics reveals connections between our genetic make-up and our environment. The essays challenge established notions of human nature and the nature/nurture divide and suggest a shift in focus from individual to collective responsibility. Uncovering the links between our genetic makeup, environment and experiences, this is an important contribution to ongoing debates on ethics, genetics and responsibility."]
[null,"3.","Record Nr.",null,"UNINA9910624386303321"]
[null,null,"Autore",null,"Stürze Sascha"]
[null,null,"Titolo",null,"Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022"]
[null,null,"ISBN",null,"3-658-38053-5"]
[null,null,"Edizione",null,"[1st ed. 2022.]"]
[null,null,"Descrizione fisica",null,"1 online resource (125 pages)"]
[null,null,"Collana",null,"Management for Professionals, , 2192-810X"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Business information services"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"IT in Business"]
[{"$nulls":4},"Digital Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing controlling -- 6. Modelling, Model Architecture, and Model Quality -- 7. Multi-Touch Attribution and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile Budgeting -- 10. \"The Good, The Bad and The Ugly\"– Data requirements and formats for a successful and cost-effective implementation -- 11. In- versus outsourcing and vendor selection -- 12. Marketing in 2022ff - Agility as the \"New Normal\"."]
[null,null,null,"Sommario/riassunto","This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management "]
[{"$nulls":4},"and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers."]