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[null,"1.","Record Nr.",null,"UNISA996279861103316"]
[null,null,"Titolo",null,"ANSI/IEEE Std 213-1987 / / Institute of Electrical and Electronics Engineers"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified] : , : IEEE, , 1988"]
[null,null,"ISBN",null,"0-7381-3953-X"]
[null,null,"Descrizione fisica",null,"1 online resource (245 pages)"]
[null,null,"Disciplina",null,"621.381"]
[null,null,"Soggetti",null,"Electric interference"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910798172203321"]
[null,null,"Autore",null,"Humphrey William F."]
[null,null,"Titolo",null,"Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016"]
[null,null,"ISBN",null,"1-60649-941-6"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"[ix], 88 páginas : ilustraciones ; ; 23 cm"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Social media"]
[{"$nulls":4},"Online social networks in business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 75-85) and index."]
[null,null,"Nota di contenuto",null,"1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index."]
[null,null,null,"Sommario/riassunto","This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world."]