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[null,"1.","Record Nr.",null,"UNISA990000755150203316"]
[null,null,"Autore",null,"MCDONALD, Malcom H. B."]
[null,null,"Titolo",null,"La segmentazione del mercato : come creare segmenti redditizi : un approccio passo per passo / Malcom McDonald, Ian Dunbar"]
[null,null,"Pubbl/distr/stampa",null,"Milano : F. Angeli, 1977"]
[null,null,"ISBN",null,"88-464-0024-0"]
[null,null,"Descrizione fisica",null,"265 p ; 23 cm"]
[null,null,"Collana",null,"Azienda moderna ; 323"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[null,null,"Collocazione",null,"658.8 MCD 1 (IRA 6 285)"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Trad. di Mauro Formaggio"]
[null,"2.","Record Nr.",null,"UNISA996248194603316"]
[null,null,"Titolo",null,"Second star to the right [[electronic resource] ] : Peter Pan in the popular imagination / / edited by Allison B. Kavey and Lester D. Friedman"]
[null,null,"Pubbl/distr/stampa",null,"New Brunswick, N.J, : Rutgers University Press, c2009"]
[null,null,"Descrizione fisica",null,"xii, 277 p. : ill. ; ; 24 cm"]
[null,null,"Soggetti",null,"Children's stories, English - History and criticism"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Introduction: From peanut butter to the silver screen / Allison B. Kavey -- Tinker Bell, the fairy of electricity / Murray Pomerance -- \"To die with be an awfully big adventure\": Peter Pan in Word War I / Linda Robertson -- \"I do believe in fairies, I do, I do\": the history and epistemology of Peter Pan / Allison B. Kavey -- \"Shadow of [a] girl\": an examination of Peter Pan in performance / Patrick B. Tuite -- Peter Pan and the possibilities of child literature / Martha Stoddard Holmes -- Disney's Peter Pan: gender, fantasy, and industrial production / Susan Ohmer -- Hooked on Pan: Barrie's immortal pirate in fiction and film / Lester D. Friedman -- \"Gay, innocent, and heartless\": Peter Pan and the queering of popular culture / David P. D. Munns -- Peter and me (or how I learned to fly): network television broadcasts of Peter Pan / Theresa Jones."]