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[null,"1.","Record Nr.",null,"UNISA996217129403316"]
[null,null,"Autore",null,"Desforges Charles D."]
[null,null,"Titolo",null,"The commercial exploitation of intellectual property rights by licensing / / Charles D. DesForges"]
[null,null,"Pubbl/distr/stampa",null,"London : , : Thorogood, , [2001]"]
[{"$nulls":4},"©2001"]
[null,null,"ISBN",null,"1-280-17403-X"]
[{"$nulls":4},"9786610174034"]
[{"$nulls":4},"1-4237-2126-8"]
[{"$nulls":4},"1-85418-442-3"]
[null,null,"Descrizione fisica",null,"1 online resource (239 p.)"]
[null,null,"Collana",null,"Thorogood professional insights"]
[null,null,"Disciplina",null,"346.41048"]
[null,null,"Soggetti",null,"Intellectual property"]
[{"$nulls":4},"License agreements"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"About the author; Preface; Contents; 1. What is licensing?; 2. Licensing and business strategy; 3. How to identify a licensor/licensee; 4. Financial issues; 5. Regulatory framework; 6. Structure and terms of licensing agreements; 7. Negotiation of licensing agreements; 8. Specific problems that can be encountered; 9. Managing a licensing operation; 10. Typical examples of licensing agreements; Annexes"]
[null,null,null,"Sommario/riassunto","This Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation."]