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[null,"1.","Record Nr.",null,"UNISA996198525403316"]
[null,null,"Titolo",null,"Artificial Intelligence and Soft Computing [[electronic resource] ] : 14th International Conference, ICAISC 2015, Zakopane, Poland, June 14-18, 2015, Proceedings, Part II / / edited by Leszek Rutkowski, Marcin Korytkowski, Rafal Scherer, Ryszard Tadeusiewicz, Lotfi A. Zadeh, Jacek M. Zurada"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015"]
[null,null,"ISBN",null,"3-319-19369-4"]
[null,null,"Edizione",null,"[1st ed. 2015.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XXVI, 814 p. 241 illus.)"]
[null,null,"Collana",null,"Lecture Notes in Artificial Intelligence ; ; 9120"]
[null,null,"Disciplina",null,"006.3"]
[null,null,"Soggetti",null,"Artificial intelligence"]
[{"$nulls":4},"Application software"]
[{"$nulls":4},"Computers"]
[{"$nulls":4},"Database management"]
[{"$nulls":4},"Information storage and retrieval"]
[{"$nulls":4},"Optical data processing"]
[{"$nulls":4},"Artificial Intelligence"]
[{"$nulls":4},"Information Systems Applications (incl. Internet)"]
[{"$nulls":4},"Computation by Abstract Devices"]
[{"$nulls":4},"Database Management"]
[{"$nulls":4},"Information Storage and Retrieval"]
[{"$nulls":4},"Computer Imaging, Vision, Pattern Recognition and Graphics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,"Nota di contenuto",null,"Data Mining -- Improvement of the multiple-view learning based on the self-organizing Maps -- Natural Language Processing Methods Used for Automatic Prediction Mechanism of Related Phenomenon -- Visual Exploration of Data with Multithread MIC Computer Architectures -- Random Forests with Weighted Voting for Anomalous Query Access Detection in Relational Databases -- Performance evaluation of the Silhouette index -- Convex Nonnegative Matrix Factorization with Rank-1 Update for Clustering -- Bioinformatics, Biometrics and Medical Applications -- On the Convergence of Quantum and Distributed Computational Models of Consciousness -- Nature-inspired Algorithms "]
[{"$nulls":4},"for Selecting EEG Sources for Motor Imagery based BCI -- PROCESS: Projection-based Classification of Electroencephalograph Signals -- Feature Extraction of Palm Vein Patterns Based on Two-Dimensional Density Function -- Segmentation Based Feature Selection on Classifying Proteomic Spectral Data -- SOM vs FCM vs PCA in 3d face recognition -- The Fuzzied Quasi-perception in Decision Making Concerning Treatments in Necrotizing Fasciitis -- Mobile Fuzzy System for Detecting Loss of Consciousness and Epileptic Seizure -- Customization of Joint Articulations using Soft Computing Methods -- A new method for the dynamic signature verification based on the stable partitions of the signature -- New fast algorithm for the dynamic signature verification using global features values -- IX Concurrent Parallel Processing -- Parallelization of a Block Cipher Based on Chaotic Neural Networks -- Acceleration of neighborhood evaluation for a multi-objective vehicle Routing -- A concurrent inconsistency reduction algorithm for the pairwise comparisons method -- OpenCL implementation of PSO algorithm for Quadratic Assignment Problem -- Agent Systems, Robotics and Control -- Towards a better understanding and behavior recognition of inhabitants in smart cities. A public transport case -- Aspects of structure and parameters selection of control systems using selected multi-population algorithms -- Optimization of controller structure using evolutionary algorithm -- Multi-criteria fuel distribution: a case study -- A Robust Heuristic for the Multidimensional A-star/Wavefront Hybrid Planning Algorithm -- Human-Agent Interaction Design for Decreasing Indebtedness -- XI Artificial Intelligence in Modeling and Simulation -- Fuzzy Xor Classes from Quantum Computing -- New method for non-linear correction modelling of dynamic objects with genetic programming -- Clustering algorithm based on molecular dynamics with Nose-Hoover thermostat. Application to Japanese candlesticks -- Improving the analysis of context-aware information via marker-based stigmergy and differential evolution -- Modeling manufacturing processes with disturbances - a new method based on algebraic-logical meta-model -- A new approach to nonlinear modeling based on significant operating points detection -- An Application of Differential Evolution to Positioning Queueing Systems -- Experimental evaluation of selected approaches to covariance matrix Regularization -- A new approach to Security Games -- Proposal of a context-aware smart home ecosystem -- Computational models of immediate and expected emotions for emotional BDI agents -- A Graph Grammar Tool for Generating Computational Grid Structures -- Assessment of fertilizer nitrogen requirement of sugar beetroot using Info-Gap Theory -- Geometric approach in local modeling: learning of mini-models based on n-dimensional simplex -- Immune Optimal Design of 2-D and 3-D Structures -- Swarm and immune computing of dynamically loaded reinforced structures -- The setup method of the order with the help of the rough sets convention -- ALMM Solver: the Idea and the Architecture -- Graph-based Optimization of Energy Efficiency of Street Lighting -- Extended AMUSE algorithm and novel randomness approach for BSS model aggregation with methodology remarks -- Various Problems of Artificial Intelligence -- Constraint Optimization Production Planning Problem. A Note on Theory, Selected Approaches and Computational Experiments -- Investigating the Mapping between Default Logic and Inconsistency- Tolerant Semantics -- Automated discovery of mobile users locations with improved K-means Clustering -- Capturing dynamics of mobile context-aware systems with rules and statistical analysis of historical data -- Reasoning over Vague Concepts -- Parallel simulated annealing algorithm for cyclic flexible job shop "]
[{"$nulls":4},"scheduling problem -- Transactional Forward Chaining: A Functional Approach -- Metasets and Opinion Mining in New Decision Support System -- Practical Approach to Interoperability in Production Rule Bases with SUBITO -- Measuring Complexity of Business Process Models Integrated with Rules -- On Perturbation Measure for Binary Vectors -- A Quick Method For Dynamic Di culty Adjustment of a Computer Player in Computer Games -- UCT-based approach to Capacitated Vehicle Routing Problem -- An Improved Magnetotactic Bacteria Moment Migration Optimization Algorithm -- SBVRwiki a Web-based Tool for Authoring of Business Rules -- Classification in sparse, high dimensional environments applied to distributed systems failure prediction -- Balanced Support Vector Regression -- Adaptation mechanism of feedback in quaternion Kalman ltering for orientation estimation -- Using Graph Grammar Systems with Memory in Computer Aided Design -- Software Framework for Modular Machine Learning Systems -- Parallel cost function determination on GPU for the vehicle routing Problem -- A DSS based on hybrid meta-heuristic ILS-VND for solving the 1-PDTSP -- On Enhancing the Label Propagation Algorithm for Sentiment Analysis Using Active Learning with an Artificial Oracle.     ."]
[null,null,null,"Sommario/riassunto","The two-volume set LNAI 9119 and LNAI 9120 constitutes the refereed proceedings of the 14th International Conference on Artificial Intelligence and Soft Computing, ICAISC 2015, held in Zakopane, Poland in June 2015. The 142 revised full papers presented in the volumes, were carefully reviewed and selected from 322 submissions. These proceedings present both traditional artificial intelligence methods and soft computing techniques. The goal is to bring together scientists representing both areas of research. The first volume covers topics as follows neural networks and their applications, fuzzy systems and their applications, evolutionary algorithms and their applications, classification and estimation, computer vision, image and speech analysis,  and the workshop: large-scale visual recognition and machine learning. The second volume has the focus on the following subjects:  data mining, bioinformatics, biometrics and medical applications, concurrent and parallel processing, agent systems, robotics and control, artificial intelligence in modeling and simulation, and various problems of artificial intelligence.  ."]
[null,"2.","Record Nr.",null,"UNINA9910298508503321"]
[null,null,"Autore",null,"Bakker Diederich"]
[null,null,"Titolo",null,"Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers / / by Diederich Bakker"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015"]
[null,null,"ISBN",null,"3-658-08221-6"]
[null,null,"Edizione",null,"[1st ed. 2015.]"]
[null,null,"Descrizione fisica",null,"1 online resource (285 p.)"]
[null,null,"Collana",null,"Research"]
[null,null,"Disciplina",null,"330"]
[{"$nulls":4},"650"]
[{"$nulls":4},"658.4092"]
[{"$nulls":4},"658.8"]
[null,null,"Soggetti",null,"Leadership"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Business Strategy/Leadership"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"Preface\"\"; \"\"Acknowledgments\"\"; \"\"Contents\"\"; \"\"List of Figures\"\"; \"\"List of Tables\"\"; \"\"List of Abbreviations\"\"; \"\"Part A Introductory Chapter\"\"; \"\"1 Introduction and Problem Definition\"\"; \"\"2 Vertical Brand Portfolio Management\"\"; \"\"3 General Overview of Contemporary Developments in the Field \"\"; \"\"3.1 Brand Manufacturer Responses to Private Labels\"\"; \"\"3.2 The Evolution of Private Labels\"\"; \"\"3.3 Private Labels and the Vertical Relationship\"\"; \"\"4 Research Philosophy and Theoretical Background\"\"; \"\"4.1 Principal Agent Theory\"\"; \"\"4.2 Brand Portfolio Management\"\""]
[{"$nulls":4},"\"\"4.3 Vertical Marketing Practices\"\"\"\"4.4 VBPM Goals\"\"; \"\"5 Goals and Structure of the Thesis\"\"; \"\"Part B Central Themes and Theoretical Foundations\"\"; \"\"1 Vertical Brand Portfolio Management: Perspectives for Brand Manufacturers\"\"; \"\"1.1 Brand Architecture\"\"; \"\"1.2 Managing Brand Portfolios\"\"; \"\"1.3 The Benefits of Multi-Brand Portfolios\"\"; \"\"1.4 Linking Market Segmentation to Brand Portfolio Strategy\"\"; \"\"1.4.1 Price Segmentation\"\"; \"\"1.4.2 Channel Segmentation\"\"; \"\"1.4.3 Benefit Segmentation\"\"; \"\"1.5 Brand Portfolio Issues Justifying VBPM\"\"; \"\"1.5.1 VBPM and Segmentation Considerations\"\""]
[{"$nulls":4},"\"\"1.5.2 VBPM as Entry Barrier for Competitors\"\"\"\"1.5.3 Leveraging Brands Vertically\"\"; \"\"1.6 Implications of PL Positioning on VBPM\"\"; \"\"1.6.1 Integrating Value Private Labels\"\"; \"\"1.6.2 Integrating Premium Private Labels\"\"; \"\"2 Definition and Manifestations of Private Labels\"\"; \"\"2.1 Strategic Options for Private Labels\"\"; \"\"2.1.1 Brand Breadth\"\"; \"\"2.1.2 Positioning of Private Labels\"\"; \"\"2.1.3 Private Label Segmentation\"\"; \"\"2.1.4 Relationship with Store\"\"; \"\"2.2 Multi Segmented Private Label Portfolios\"\"; \"\"2.2.1 Loblaws Case\"\"; \"\"2.2.2 REWE Case\"\""]
[{"$nulls":4},"\"\"2.3 Differences between Private Labels and Manufacturer Brands\"\"\"\"3 Channel Relationships and Vertical Marketing Practices\"\"; \"\"3.1 Efficient Consumer Response\"\"; \"\"3.2 Category Management\"\"; \"\"3.2.1 Efficient Assortment\"\"; \"\"3.2.2 Efficient Promotion\"\"; \"\"3.2.3 Efficient Product Introduction\"\"; \"\"3.2.4 The Category Management Process\"\"; \"\"3.3 Goals and Benefits of ECR and Category Management\"\"; \"\"3.4 Problems and Risks of ECR Adoption\"\"; \"\"3.5 Private Labels in the Category Management Context\"\"; \"\"3.5.1 Roles of Private Labels for the Retailer\"\"; \"\"3.5.2 Private Label Success Factors\"\""]
[{"$nulls":4},"\"\"3.5.3 Category Management and Pricing Decisions\"\"\"\"3.6 The Integration of Private Label Production in Supplier-Retailer Collaborations\"\"; \"\"3.7 Vertical Brand Portfolio Management and ECR\"\"; \"\"4 A Critical Reflection on Vertical Marketing and Efficient Consumer Response\"\"; \"\"4.1 The Meaning of Theory\"\"; \"\"4.2 The Theory Borrowing Process\"\"; \"\"4.3 Manufacturer Strategies in the Channel Relationship\"\"; \"\"4.3.1 Vertical Marketing â€? General Preliminary Remarks and Definitions\"\"; \"\"4.3.2 Vertical Marketing Goals\"\"; \"\"4.3.3 Vertical Marketing Strategies\"\""]
[{"$nulls":4},"\"\"4.3.4 Style of Collaboration in Vertical Marketing Systems\"\""]
[null,null,null,"Sommario/riassunto","Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels. Contents Brand Manufacturer Responses to Private Labels Step-by-Step Planning Process for Vertical Brand Portfolios Target Groups Lecturers and students of Economics with a focus on Business Strategy, Brand Management and Retailing Brand managers of fast moving consumer goods, category managers of retail organisations, private label manufacturers The Author Diederich Bakker has a professional background in advertising and received his doctorate from the University of Oldenburg. He teaches branding, advertising and digital marketing courses in the Netherlands.  ."]