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[null,"1.","Record Nr.",null,"UNISA996197697903316"]
[null,null,"Autore",null,"Moloney Kevin <1943, >"]
[null,null,"Titolo",null,"Rethinking public relations : the spin and the substance / / Kevin Moloney"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2000"]
[null,null,"ISBN",null,"1-134-60358-4"]
[{"$nulls":4},"1-280-31773-6"]
[{"$nulls":4},"0-203-46250-5"]
[null,null,"Descrizione fisica",null,"1 online resource (ix, 196 pages)"]
[null,null,"Collana",null,"Routledge advances in management and business studies  Rethinking public relations"]
[null,null,"Classificazione",null,"05.31"]
[null,null,"Disciplina",null,"659.2"]
[null,null,"Soggetti",null,"Public relations"]
[{"$nulls":4},"Mass media and business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR."]