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[null,"1.","Record Nr.",null,"UNINA990002022990403321"]
[null,null,"Autore",null,"Hampson, George F., Sir <George Francis ; <1860-1936"]
[null,null,"Titolo",null,"Catalogue of the Lepidoptera Phalaenae in the British Museum / George F. Hampson"]
[null,null,"Pubbl/distr/stampa",null,"London : British Museum, 1898-1913"]
[null,null,"Descrizione fisica",null,"13 v.+13 suppl. ; 23 cm"]
[null,null,"Disciplina",null,"595.78"]
[null,null,"Locazione",null,"DAGEN"]
[null,null,"Collocazione",null,"61 IV G.1/ 1.1-13"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1.: Catalogue of the Syntomidae, 1908, 559 p. 17 tav. a parte. Vol.1 suppl. Catalogue of the Amatidae (Nolinae and lithosianae), 1914, 858 p. 41 tav. a parte. 2.: Catalogue of the Arctiade (Nolinae, Lithosianae), 1900, 589 p. + tv.18- 35 a parte. Vol.2 suppl., Catalogue of the Lithoduadae (arctianae), 1920, 619 p. + tv.42-71 3.:, Catalogue of the Arctiade (Arctianae ) and Agaristidae, 1901, 690 p. + tv.36-54 a parte 4.: Catalogue of the Noctuidae, 1903, 689 p. 5.: Catalogue of the Noctuidae, 1905, 634 p. + tv.78-95 a parte 6.: Catalogue of the Noctuidae, 1906, 532 p. 7.: Catalogue of the Noctuidae, 1908, 709 p. 8.: Catalogue of the Noctuidae, 1909, 583 p. + tv. 96-107 a parte 9.: Catalogue of the Noctuidae, 1910, 552 p. + tv.137-147 a parte 10.: Catalogue of the Noctuidae, 1910, 829 p. tv.148-173 a parte 11.: Catalogue of the Noctuidae, 1912, 689 p. tv.174-191 a parte 12.: Catalogue of the Noctuidae, 1913, 626 p. + tv.192-221 a parte 13.: Catalogue of the Noctuidae, 1913, 609 p. + tv.222-239 a parte"]
[null,"2.","Record Nr.",null,"UNISA990005403070203316"]
[null,null,"Titolo",null,"Creature leggendarie / a cura dei redattori delle edizioni Time-Life"]
[null,null,"Pubbl/distr/stampa",null,"Milano : CDE-Gruppo Mondadori, 1991"]
[null,null,"Descrizione fisica",null,"144 p. : ill. ; 28 cm"]
[null,null,"Collana",null,"I misteri dell'ignoto"]
[null,null,"Disciplina",null,"398.469"]
[null,null,"Soggetti",null,"Animali mitici"]
[null,null,"Collocazione",null,"III.2. Coll. 8/ 1"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Traduzione di Lydia Magliano"]
[{"$nulls":4},"Pubblicato a fascicoli settimanali"]
[null,"3.","Record Nr.",null,"UNINA9910798367503321"]
[null,null,"Autore",null,"Slade-Brooking Catharine"]
[null,null,"Titolo",null,"Creating a brand identity : a guide for designers / / Catharine Slade-Brooking"]
[null,null,"Pubbl/distr/stampa",null,"London, England : , : Laurence King Publishing, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-78067-979-3"]
[null,null,"Descrizione fisica",null,"1 online resource (160 p.)"]
[null,null,"Disciplina",null,"741.6"]
[null,null,"Soggetti",null,"Trademarks - Design"]
[{"$nulls":4},"Advertising - Brand name products"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture - why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines"]
[{"$nulls":4},"Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP ); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work?"]
[{"$nulls":4},"The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor "]
[{"$nulls":4},"brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe"]
[{"$nulls":4},"Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development"]
[{"$nulls":4},"Launching the brand identityBeyond delivery"]