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[null,"1.","Record Nr.",null,"UNINA9910465022103321"]
[null,null,"Autore",null,"Salzberg Ana"]
[null,null,"Titolo",null,"Beyond the looking glass : narcissism and female stardom in studio-era Hollywood / / Ana Salzberg"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Berghahn, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"1-78238-400-6"]
[null,null,"Descrizione fisica",null,"1 online resource (205 p.)"]
[null,null,"Disciplina",null,"791.4302/80820973"]
[null,null,"Soggetti",null,"Women in the motion picture industry - California - Los Angeles"]
[{"$nulls":4},"Motion picture actors and actresses - California - Los Angeles"]
[{"$nulls":4},"Motion picture studios - United States - History - 20th century"]
[{"$nulls":4},"Motion picture audiences - United States"]
[{"$nulls":4},"Women in motion pictures"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references, filmography and index."]
[null,null,"Nota di contenuto",null,"Contents; Figures; Acknowledgments; Introduction - The Narcissistic Woman: Reflections nd Projections; Chapter 1 - Garbo Talks: Expectation and Realization; Chapter 2 - Katharine Hepburn and a Hollywood Story; Chapter 3 - Vanishing Differences in Mildred Pierce (1945) and Leave Her to Heaven (1945); Chapter 4 - One Touch of Venus: Ava Gardner, Rita Hayworth, and the Production Code; Chapter 5 - \"\"Wherever There's Magic\"\": Performance Time in Sunset Boulevard (1950) and All About Eve (1950); Chapter 6 - Marilyn Monroe: \"\"The Last Glimmering of the Sacred\"\""]
[{"$nulls":4},"Chapter 7 - Neo-Screen Tests, Part One: Grace Kelly and Elizabeth TaylorChapter 8 - Neo-Screen Tests, Part Two: The Search for Scarlett Continues; Filmography; Bibliography; Index"]
[null,null,null,"Sommario/riassunto","As living subjects rather than static icons, studio-era Hollywood actresses actively negotiated a balance between their public personas, film roles, and corporeal presence. The contemporary audience's engagement with the experience of these actresses unsettles the traditional model of narcissistic identification, which divides the off-screen spectator from his/her on-screen ideal.   Exploring the fan's desire for a material connection to the performer - as well as the star's own dialogue between embodied experience and idealized image - "]
[{"$nulls":4},"Beyond the Looking Glass traces on- and off-screen repre"]
[null,"2.","Record Nr.",null,"UNISA990002769700203316"]
[null,null,"Autore",null,"ORIOL, Jacques"]
[null,null,"Titolo",null,"Demi-Deuil / Jacques Oriol"]
[null,null,"Pubbl/distr/stampa",null,"Amay, : L'arbre a paroles, 1990"]
[null,null,"Descrizione fisica",null,"65 p. ; 21 cm"]
[null,null,"Collana",null,"Temps réel"]
[null,null,"Disciplina",null,"843.914"]
[null,null,"Collocazione",null,"XV.4. Coll. 29/3"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910987690703321"]
[null,null,"Autore",null,"Kröger Jens"]
[null,null,"Titolo",null,"Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact / / by Jens Kröger, Stefanie Marx"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025"]
[null,null,"ISBN",null,"3-658-47510-2"]
[null,null,"Edizione",null,"[1st ed. 2025.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XVIII, 227 p. 42 illus.)"]
[null,null,"Collana",null,"Future of Business and Finance, , 2662-2475"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Motivation research (Marketing)"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Business intelligence"]
[{"$nulls":4},"Communication in organizations"]
[{"$nulls":4},"Market Psychology"]
[{"$nulls":4},"Market Research and Competitive Intelligence"]
[{"$nulls":4},"Organizational and Strategic Communication"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion."]
[null,null,null,"Sommario/riassunto","This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges—such as the pandemic, economic shifts, and rapid technological advancements—the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into "]
[{"$nulls":4},"positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today’s fast-changing world. ."]