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[null,"1.","Record Nr.",null,"UNIPARTHENOPE000016050"]
[null,null,"Titolo",null,"Encyclopédie d'hygiène et de médecine publique / directeur Jules Rochard ; ; collaborateurs: Mm Arnould ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Paris : Lecrosnier et Babe"]
[null,null,"Descrizione fisica",null,"v. : ill. ; 24 cm"]
[null,null,"Disciplina",null,"030"]
[null,null,"Collocazione",null,"BORB-H-6"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Vol. 7: Livres 7. & 8 : Hygiène militarire : Hygiène navale. - 808 p. : ill."]
[null,"2.","Record Nr.",null,"UNINA9910460753903321"]
[null,null,"Autore",null,"Winkler Pia"]
[null,null,"Titolo",null,"Neuromarketing im tourismus : Potenzielle Wirksamkeit in der Hotellerie / / Pia Winkler"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, [Germany] : , : disserta Verlag, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"3-95935-087-2"]
[null,null,"Descrizione fisica",null,"1 online resource (291 p.)"]
[null,null,"Disciplina",null,"658.80019"]
[null,null,"Soggetti",null,"Neuromarketing"]
[{"$nulls":4},"Marketing - Psychological aspects"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Neuromarketing im Tourismus. Potenzielle Wirksamkeit in der Hotellerie; Abstract; Vorwort; Inhaltsverzeichnis; Abkürzungsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; Anlagenverzeichnis; I. Neuromarketing als Betrachtungsgegenstand in der Theorie; 1. Neuromarketing als mögliche Wissenschaftsdisziplin und Methodik des Marketings; 1.1 Wirtschaftliche und wissenschaftliche Bedeutung der Thematik undBegründung der Bearbeitung; 1.2 Vorstellung des für die Thematik ausgewählten Praxis-Unternehmens; 2. Grundlegende Auseinandersetzung mit dem Neuromarketingals Wissenschaftsdisziplin"]
[{"$nulls":4},"4.2 Die Magnetresonanztomographie (MRT)4.3 Die funktionale Magnetresonanztomographie (fMRT); 4.4 Die Magnetoenzephalographie (MEG); 4.5 Das Facial Action Coding System (FACS); 4.6 Das Eye-Tracking (ET); 4.7 Das Biofeedback; 4.8 Auswirkungen auf das Neuromarketing; II. Neuromarketing als Betrachtungsgegenstand in der Praxis; 5. Ansätze zur Anwendung von Neuromarketing in der Praxis; 5.1 Vorstellung ausgewählter Forscher und Unternehmen mit Spezialisierung auf Neuromarketing; 5.2 Das Limbic® System von Hans-Georg Häusel; 5.3 Das Vier-Code-Modell von Christian Scheier"]
[{"$nulls":4},"5.4 Der SalesBrain-Ansatz von SalesBrain5.5 Vergleich der drei vorgestellten Ansätze; 6. Nutzen von Neuromarketing; 6.1 Zielgruppenanalyse; 6.2 Fehleinschätzungen in der Praxis und deren "]
[{"$nulls":4},"Relativierung; 6.3 Reflexion bereits bestehender Anwendungsbeispiele; 6.4 Potenzielle Wirksamkeit des Neuromarketings für die Hotellerie; 7. Vorwürfe gegenüber dem Neuromarketing und Ansätze für einen Ethik-Kodex; 7.1 Auswahl und Darstellung der schärfsten Vorwürfe; 7.2 Ansätze eines Ehren-Kodex als Gegenpol zu den Vorwürfen; III. Neuromarketing als Betrachtungsgegenstand einer empirischen Untersuchung"]
[{"$nulls":4},"8. Darstellung des methodischen Vorgehens der empirischen Untersuchung8.1 Vorstellung der Forschungshypothesen und der Hauptforschungsfragen; 8.2 Entwicklung von Hypothesen zur Wirkungsweise des Neuromarketings (Wirkungshypothesen; 8.3 Einordnung und Gestaltung der gewählten Forschungsmethode; 9. Auswertung der Ergebnisse der empirischen Untersuchung; 9.1 Verständnis von Neuromarketing in Theorie und Praxis; 9.2 Validierung der Wirkungshypothesen; 9.3 Umgang mit den Instrumentarien - im Besonderen der bildgebenden Verfahren; 9.4 Stellungnahme zum Vorwurf der Manipulation"]
[{"$nulls":4},"9.5 Abschließende Gesamtbewertung der Erhebung und Überprüfung der Forschungshypothesen"]
[null,"3.","Record Nr.",null,"UNINA9910595096403321"]
[null,null,"Titolo",null,"Contributions to Baltic-Slavonic Relations in Literature and Languages : An Interdisciplinary Collection of Essays / / Stephan Kessler"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, : Logos Verlag Berlin, 2022"]
[{"$nulls":4},"[s.l.] : , : Logos Verlag Berlin, , 2022"]
[null,null,"Descrizione fisica",null,"1 electronic resource (128 p.)"]
[null,null,"Soggetti",null,"Russia"]
[{"$nulls":4},"Latvia"]
[{"$nulls":4},"Lithuania"]
[{"$nulls":4},"Poland"]
[{"$nulls":4},"Belarusian (Belorussian)"]
[{"$nulls":4},"Polish"]
[{"$nulls":4},"Russian"]
[{"$nulls":4},"Baltic languages"]
[{"$nulls":4},"Sociolinguistics"]
[{"$nulls":4},"Grammar, syntax & morphology"]
[{"$nulls":4},"Literary theory"]
[{"$nulls":4},"Literary studies: from c 1900 -"]
[{"$nulls":4},"Literature: history & criticism"]
[{"$nulls":4},"Regional studies"]
[{"$nulls":4},"Social issues & processes"]
[{"$nulls":4},"Social groups"]
[{"$nulls":4},"Political ideologies"]
[{"$nulls":4},"Human geography"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","As much as scholars of Baltic Studies always claim independence for the languages and literature it involves, it is evident that the Baltic and Slavic languages and literature have been and still are in latent contact and exchange. The historical processes had led to interwoven but "]
[{"$nulls":4},"distinct cultural spheres `on the border.' Our interdisciplinary collection of essays follows several borderlines:  Teresa Dalecka (University of Vilnius) discusses the Polish literature in Lithuania since 1990 and the environment that created it.  Stephan Kessler (University of Greifswald) sketches a framework of narration and applies it to a story written by Maks Fraj who lives in Lithuania but is from Odessa by origin.  Anna Stankeviča, Inna Dvorecka, and Jekaterina Gusakova (each from the University of Daugavpils) give an overview of Latvia's Russophone book market and analyse Vadim Vernik's formula fiction.  Sergei Kruk (Stradiņš University in Rīga) discusses the Latvian concept of linguistic integration that roots in the romantic notions of social homogeneity and language as being a shibboleth for successful integration.  Nicole Nau (University of Poznań) highlights four techniques for the integration of Slavic verbs and verbal derivational affixes into Latgalian, based on material from the 19th to the 21st century.  Anastasija Kostiučenko (University of Greifswald), investigates how the concept of hybridity can be used to describe and better understand the language area and identity issues in Southeast Lithuania."]
[null,"4.","Record Nr.",null,"UNINA9910254276503321"]
[null,null,"Titolo",null,"Algebra, Geometry, and Physics in the 21st Century : Kontsevich Festschrift / / edited by Denis Auroux, Ludmil Katzarkov, Tony Pantev, Yan Soibelman, Yuri Tschinkel"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Birkhäuser, , 2017"]
[null,null,"ISBN",null,"3-319-59939-9"]
[null,null,"Edizione",null,"[1st ed. 2017.]"]
[null,null,"Descrizione fisica",null,"1 online resource (364 pages) : illustrations (some color), tables"]
[null,null,"Collana",null,"Progress in Mathematics, , 2296-505X ; ; 324"]
[null,null,"Disciplina",null,"512.9"]
[null,null,"Soggetti",null,"Geometry, Algebraic"]
[{"$nulls":4},"Geometry, Differential"]
[{"$nulls":4},"Algebra, Homological"]
[{"$nulls":4},"Algebraic Geometry"]
[{"$nulls":4},"Differential Geometry"]
[{"$nulls":4},"Category Theory, Homological Algebra"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters."]
[null,null,"Nota di contenuto",null,"Adiabatic limits of co-associative Kovalev-Lefschetz fibrations -- Ideal webs, moduli spaces of local systems, and 3d Calabi-Yau categories -- Spectral sequences for cyclic homology -- Derived varieties of complexes and Kostant's theorem for gl(mjn) -- Higher symmetry and gapped phases of gauge theories -- Constructing Buildings and Harmonic Maps -- Cohomological Hall algebras, semicanonical bases and Donaldson-Thomas invariants for 2-dimensional Calabi-Yau categories -- Fukaya A1-structures associated to Lefschetz fibrations. II."]
[null,null,null,"Sommario/riassunto","This volume is a tribute to Maxim Kontsevich, one of the most original and influential mathematicians of our time. Maxim’s vision has inspired major developments in many areas of mathematics, ranging all the way from probability theory to motives over finite fields, and has brought forth a paradigm shift at the interface of modern geometry and mathematical physics. Many of his papers have opened completely new directions of research and led to the solutions of many classical problems. This book collects papers by leading experts currently engaged in research on topics close to Maxim’s heart. Contributors: S. Donaldson A. Goncharov D. Kaledin M. Kapranov A. Kapustin L. "]
[{"$nulls":4},"Katzarkov A. Noll P. Pandit S. Pimenov J. Ren P. Seidel C. Simpson Y. Soibelman R. Thorngren."]