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[null,"1.","Record Nr.",null,"UNINA9910785976603321"]
[null,null,"Titolo",null,"European business and marketing [[electronic resource] /] / edited by Phil Harris and Frank McDonald"]
[null,null,"Pubbl/distr/stampa",null,"London, : SAGE, 2004"]
[null,null,"ISBN",null,"0-7619-6604-8"]
[{"$nulls":4},"9786610370122"]
[{"$nulls":4},"1-4462-2938-6"]
[{"$nulls":4},"1-280-37012-2"]
[{"$nulls":4},"1-4129-3234-3"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xxxii, 302 p.) : ill"]
[null,null,"Disciplina",null,"381.094"]
[null,null,"Soggetti",null,"Marketing - European Union countries"]
[{"$nulls":4},"European Union countries Commerce"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Rev. ed. of: European business and marketing / Phil Harris and Frank McDonald. c1994."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; List of Figures and Tables and Exhibits; Case Study Contributors; Preface; Acknowledgements; List of Abbreviations and Acronyms; Chapter 1 - The New Europe - Myths and Reality; Chapter 2 - The European Union and the Business Environment; Chapter 3 - The Policies of the Single Economic System of the European Union; Chapter 4 - The European Union and the World Economy; Chapter 5 - European Marketing; Chapter 6 - Political Marketing and Public Affairs; Chapter 7 - Joint Ventures and Strategic Alliances - A European Perspective; Chapter 8 - European Business and Culture"]
[{"$nulls":4},"Case Study 1: Evaluating European Potential and Expansion Possibilities for a US Furniture CompanyCase Study 2: What's Your Beef? The Role of the Meat and Livestock Commission After the UK BSE Crisis; Case Study 3: Blending Ethics and Modernity the Co-operative Way; Case Study 4: Boutinot Wines Limited; Case Study 5: EVC (1986-94): The European PVC Industry and the Creation of the European Vinyls Corporation (EVC); Case Study 6: EVC (1995-2002): Joint Venture,The Amsterdam Stock Market Flotation and Acquisition by INEOS"]
[{"$nulls":4},"Case Study 7: Fulham FC: Club-Supporter Relationships 'Come All Ye Faithful'Case Study 8: Gruppo Massone: Acquisition Venture into the UK; Case Study 9: LEGO: The Toy of the Twentieth Century - The Case "]
[{"$nulls":4},"of the Simple Building Blocks; Case Study 10: Mannesmann Mobilfunk: Distribution Channel Decisions in the Growth Phase of the Mobile Phone Market in Germany; Case Study 11: European Butter Battles the New Zealand Dairy Board and Spreadable Butter; Case Study 12: Perkins Foods: The Place of Public Relations in the Profile of a European Food Business; Case Study 13: Royal Philips Electronics"]
[{"$nulls":4},"Case Study 14: Shell: Environmental Stance in Eastern and Western EuropeCase Study 15: The Stena Case: Pricing Strategy; Case Study 16: Unilever Group: Marketing Strategies for Eastern Europe; Index"]
[null,null,null,"Sommario/riassunto","Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base."]
[null,"2.","Record Nr.",null,"UNIORUON00494467"]
[null,null,"Autore",null,"Kantorowicz, Ernst H."]
[null,null,"Titolo",null,"Federico II, Imperatore / Ernst Kantorowicz"]
[null,null,"Pubbl/distr/stampa",null,"Milano, : Garzanti, 1981"]
[null,null,"ISBN",null,"88-11-69070-6"]
[null,null,"Descrizione fisica",null,"788 p. ; 21 cm"]
[null,null,"Disciplina",null,"945.704"]
[null,null,"Soggetti",null,"Federico II Di Svevia"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]