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[null,"1.","Record Nr.",null,"UNINA9910793221603321"]
[null,null,"Autore",null,"Coll Rubio Patrícia"]
[null,null,"Titolo",null,"Marketing y comunicación en la nueva economía / / Patricia Coll, Josep Lluís Micó; prólogo de Esteban Redolfi"]
[null,null,"Pubbl/distr/stampa",null,"Barcelona : , : Editorial UOC, , 2018"]
[null,null,"ISBN",null,"84-9180-256-8"]
[{"$nulls":4},"84-9180-255-X"]
[null,null,"Descrizione fisica",null,"1 recurso en línea (162 páginas)"]
[null,null,"Collana",null,"Comunicación ; ; 591"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Publicidad"]
[{"$nulls":4},"Advertising"]
[{"$nulls":4},"Planificación estratégica"]
[{"$nulls":4},"Strategic planning"]
[{"$nulls":4},"Libros electronicos."]
[null,null,"Lingua di pubblicazione",null,"Spagnolo"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Contiene bibliografía."]
[null,null,null,"Sommario/riassunto","Este libro describe las estrategias y técnicas de marketing y comunicación de la nueva economía, desde el prisma del growth hacking, con una visión de la comunicación 360, heredera de las teorías de la comunicación integrada de marketing. La obra apunta las claves de la planificación estratégica, con un repaso exhaustivo de los campos de actuación clave del marketing, la publicidad y las relaciones públicas, como el influencer marketing y de contenidos, a través de los casos de más de una decena de empresas de la nueva economía, como 8wires, Badi, Byhours, Cabify, Fotocasa, Glovo, Holaluz, Infojobs, Uber, Wallapop y Westwing."]
[null,"2.","Record Nr.",null,"UNIORUON00425088"]
[null,null,"Autore",null,"BENNINGTON, Geoffrey"]
[null,null,"Titolo",null,"Lyotard : writing the event / Geoffrey Bennington"]
[null,null,"Pubbl/distr/stampa",null,"Manchester, : Manchester University Press, c1988"]
[null,null,"ISBN",null,"07-19-02287-8"]
[null,null,"Descrizione fisica",null,"IX, 189 p. ; 22 cm."]
[null,null,"Disciplina",null,"194"]
[null,null,"Soggetti",null,"POSTMODERNISMO"]
[{"$nulls":4},"LYOTARD JEAN-FRANÇOIS"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]