{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":51,"n_cols":5,"rows_kept":51,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[3,2,3,3],[4,2,4,3],[5,2,5,3],[14,2,14,3],[15,2,15,3],[18,2,18,3],[18,4,18,5],[19,2,19,3],[19,4,19,5],[20,2,20,3],[20,4,20,5],[21,2,21,3],[22,2,22,3],[24,2,24,3],[25,2,25,3],[26,2,26,3],[27,2,27,3],[28,2,28,3],[41,2,41,3],[42,2,42,3],[46,2,46,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910702379503321"]
[null,null,"Titolo",null,"Defense : cooperation : agreement between the United States of America and Germany, signed January 16 and February 9, 2001; and agreement amending the agreement, signed at Arlington and Koblenz, April 22 and May 18, 2010"]
[null,null,"Pubbl/distr/stampa",null,"[Washington, D.C.] : , : United States Department of State, , [2012?]"]
[null,null,"Descrizione fisica",null,"1 online resource (94 unnumbered pages)"]
[null,null,"Collana",null,"Treaties and other international acts series ; ; 01-209"]
[null,null,"Soggetti",null,"Cruise missiles - United States"]
[{"$nulls":4},"Cruise missiles - Germany"]
[{"$nulls":4},"Weapons systems - Research - United States"]
[{"$nulls":4},"Weapons systems - Research - Germany"]
[{"$nulls":4},"Cruise missiles"]
[{"$nulls":4},"Weapons systems - Research"]
[{"$nulls":4},"Treaties."]
[{"$nulls":4},"Germany"]
[{"$nulls":4},"United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from title screen (viewed on June 5, 2015)."]
[null,"2.","Record Nr.",null,"UNINA9911035156003321"]
[null,null,"Autore",null,"Bernstein J"]
[null,null,"Titolo",null,"Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences / / by J. Bernstein"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014"]
[null,null,"ISBN",null,"9781137375698"]
[{"$nulls":4},"1137375698"]
[null,null,"Edizione",null,"[2nd ed. 2014.]"]
[null,null,"Descrizione fisica",null,"1 online resource (421 p.)"]
[null,null,"Classificazione",null,"PER014000BUS043000BUS043040"]
[null,null,"Disciplina",null,"791.06/98"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Performing arts"]
[{"$nulls":4},"Theater"]
[{"$nulls":4},"Engineering"]
[{"$nulls":4},"Life sciences"]
[{"$nulls":4},"Social sciences"]
[{"$nulls":4},"Humanities"]
[{"$nulls":4},"Science"]
[{"$nulls":4},"Theatre and Performance Arts"]
[{"$nulls":4},"Technology and Engineering"]
[{"$nulls":4},"Life Sciences"]
[{"$nulls":4},"Humanities and Social Sciences"]
[{"$nulls":4},"Physical Sciences"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Title; Copyright; Dedication; Contents; List of Tables and Exhibits; Foreword; Introduction; Chapter 1 The Performing Arts:; Chapter 2 The Evolution and Principles of Marketing; Chapter 3 Understanding the Performing Arts Market:; Chapter 4 Exploring Characteristics of Current and Potential Performing Arts Attenders; Chapter 5 Planning Strategy and Applying the Strategic Marketing Process; Chapter 6 Identifying Market Segments, Selecting Target Markets, and Positioning the Offer; Chapter 7 Conducting and Using Marketing Research"]
[{"$nulls":4},"Chapter 8 Using Strategic Marketing to Define and Analyze the Product OfferingChapter 9 Managing Location, Capacity, and Ticketing Systems; "]
[{"$nulls":4},"Chapter 10 Focusing on Value and Optimizing Revenue through Pricing Strategies; Chapter 11 Identifying and Capitalizing on Brand Identity; Chapter 12 Formulating Communications Strategies; Chapter 13 Delivering the Message:; Chapter 14 Harnessing and Leveraging the Power of Digital Marketing Methods; Chapter 15 Building Audience Frequency and Loyalty; Chapter 16 Focusing on the Customer Experience and Delivering Great Customer Service"]
[{"$nulls":4},"Chapter 17 Audiences for Now Audiences for the Future; Notes; Index"]
[null,null,null,"Sommario/riassunto","Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media."]