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[null,"1.","Record Nr.",null,"UNINA9911026179203321"]
[null,null,"Autore",null,"Hünerberg Reinhard"]
[null,null,"Titolo",null,"Technologische Innovationen : Steuerung und Vermarktung / / Reinhard Hünerberg, Matthias Hartmann"]
[null,null,"Pubbl/distr/stampa",null,"Tübingen, : UVK Verlag, 2024"]
[null,null,"ISBN",null,"3-381-11292-9"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (156 pages)"]
[null,null,"Collana",null,"nuggets"]
[null,null,"Disciplina",null,"930.1"]
[null,null,"Soggetti",null,"Technologiemanagement"]
[{"$nulls":4},"S-Kurven"]
[{"$nulls":4},"Technological Foresight"]
[{"$nulls":4},"Erfahrungskurven"]
[{"$nulls":4},"Wissensmanagement"]
[{"$nulls":4},"Technologieportfolios"]
[{"$nulls":4},"Innovation"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Marktstrategien"]
[{"$nulls":4},"Marktzutritt"]
[{"$nulls":4},"Kooperation"]
[{"$nulls":4},"Marktverhalten"]
[{"$nulls":4},"Kerninnovation"]
[{"$nulls":4},"Preispolitik"]
[{"$nulls":4},"Medienselektion"]
[{"$nulls":4},"Absatzwegekonfiguration"]
[{"$nulls":4},"Vertriebslogisti"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","[1. Auflage]"]
[null,null,"Nota di contenuto",null,"1 Technologiemanagement 2 Gegenstandsbereich des Innovationsmarketings 3 Situationsanalyse für Innovationen 4 Marktziele für Innovationen 5 Marktstrategien für Innovationen 6 Marketinginstrumente für Innovationen"]
[null,null,null,"Sommario/riassunto","Die Marktdynamik hat in den vergangenen Jahrzehnten kontinuierlich zugenommen. Technologische Entwicklungen erfolgen in immer kürzeren Abschnitten. Gleichzeitig wirkt ein stetig größer werdender Anteil dieser Innovationen disruptiv. Daraus ergeben sich "]
[{"$nulls":4},"Notwendigkeiten, stets und frühzeitig auch die Vermarktung innovativer Technologien im Blick zu haben, um den ökonomischen Erfolg zu gewährleisten. Dieses Buch zeigt diese Möglichkeiten prägnant und gut strukturiert auf. Gleichzeitig bieten die Autoren viele Lernfragen, Antworten und Beispiele mit Aufgaben."]