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[null,"1.","Record Nr.",null,"UNINA9911020005403321"]
[null,null,"Autore",null,"Ryans Adrian B. <1945->"]
[null,null,"Titolo",null,"Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008"]
[null,null,"ISBN",null,"9786612349492"]
[{"$nulls":4},"9780470687611"]
[{"$nulls":4},"0470687614"]
[{"$nulls":4},"9781119206507"]
[{"$nulls":4},"1119206502"]
[{"$nulls":4},"9781282349490"]
[{"$nulls":4},"128234949X"]
[{"$nulls":4},"9780470745229"]
[{"$nulls":4},"0470745223"]
[null,null,"Descrizione fisica",null,"1 online resource (274 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Product management"]
[{"$nulls":4},"Price cutting"]
[{"$nulls":4},"Brand choice"]
[{"$nulls":4},"Brand name products"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index"]
[null,null,null,"Sommario/riassunto","Low cost competitors, who offer \"good enough\" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to \"move "]
[{"$nulls":4},"up\" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition  offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals a"]