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[null,"1.","Record Nr.",null,"UNINA9910451375403321"]
[null,null,"Autore",null,"Riggs Christina"]
[null,null,"Titolo",null,"The beautiful burial in Roman Egypt [[electronic resource] ] : art, identity, and funerary religion / / Christina Riggs"]
[null,null,"Pubbl/distr/stampa",null,"Oxford ; ; New York, : Oxford University Press, 2005"]
[null,null,"ISBN",null,"1-280-75816-3"]
[{"$nulls":4},"0-19-153487-0"]
[{"$nulls":4},"1-4294-3090-7"]
[null,null,"Descrizione fisica",null,"1 online resource (367 p.)"]
[null,null,"Collana",null,"Oxford studies in ancient culture and representation"]
[null,null,"Disciplina",null,"932/.01"]
[null,null,"Soggetti",null,"Funeral rites and ceremonies - Egypt"]
[{"$nulls":4},"Burial - Egypt - History - To 1500"]
[{"$nulls":4},"Art, Egyptian"]
[{"$nulls":4},"Romans - Egypt"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"Egypt Civilization 332 B.C.-638 A.D"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Revision of the author's thesis (doctoral)--Oxford University."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [302]-321) and index."]
[null,null,"Nota di contenuto",null,"Contents; Illustrations; Colour Plates; Abbreviations; Note on Names and Transliteration; Map of Egypt in the Roman Period; 1 Introduction: Art, Identity, and Funerary Religion; 2 Osiris, Hathor, and the Gendered Dead; 3 Portraying the Dead; 4 Art and Archaism in Western Thebes; 5 Conclusions: The 'Beautiful Burial' in Roman Egypt; Appendix: List of Objects; Bibliography; Register of Museums; General Index"]
[null,null,null,"Sommario/riassunto","This important new study looks at coffins, masks, shrouds, and tombs from the Roman Period in Egypt, when naturalistic Greek art forms, like portraits, were combined with traditional Egyptian art. The book presents more than 150 objects and tombs, many for the first time, and reveals how they created a 'beautiful burial' to glorify the dead in the changing cultural landscape of Roman Egypt. - ;This important new study looks at the intersection of Greek and Egyptian art forms in the funerary sphere of Roman Egypt. A discussion of artistic change, cultural identity, and religious belief foregrou"]
[null,"2.","Record Nr.",null,"UNINA9911009208903321"]
[null,null,"Autore",null,"Tag Nancy R"]
[null,null,"Titolo",null,"Ad critique : how to deconstruct ads in order to build better advertising / / Nancy R. Tag"]
[null,null,"Pubbl/distr/stampa",null,"Los Angeles, : SAGE, c2012"]
[null,null,"ISBN",null,"9781506319513"]
[{"$nulls":4},"1506319513"]
[{"$nulls":4},"9781483341545"]
[{"$nulls":4},"1483341542"]
[{"$nulls":4},"9781483387352"]
[{"$nulls":4},"1483387356"]
[null,null,"Descrizione fisica",null,"1 online resource (xiv, 199 p.) : ill"]
[null,null,"Disciplina",null,"659.1"]
[null,null,"Soggetti",null,"Advertising"]
[{"$nulls":4},"Advertising - Evaluation"]
[{"$nulls":4},"Criticism"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"The Terms: A Cheat SheetCritique Exercises; Suggested Viewing; Suggested Reading; Chapter 3: AdErrors: When Good Ads Go Bad; AdError One: The Headline and the Visual Are Redundant or Disconnected; Example: Cask & Cream; AdError Two: Meaningless Gimmicks and Borrowed Interest; Example: Oscar Meyer Bacon; AdError Three: Using Spokespeople Who Are Irrelevant to the Product or Message; Example: Sub-Zero; AdError Four: Lack of Focus; Example: Kitchen Basics; AdError Five: The Page Is Overdeveloped and/or Poorly Planned; Example: Conair; AdError Six: Sacrificing Clarity for Cleverness"]
[{"$nulls":4},"Example: Birds EyeAdError Seven: Overacknowledging Your Competition; Example: Smirnoff; AdError Eight: Letting Your Strategy Show; Example: Myrtle Beach, South Carolina; AdError Nine: Being Edgy for Its Own Sake; Example: Smith Micro; AdError Ten: Huh? Using Pretzel Logic, Being Too Subtle or Obtuse; Example: Ricoh; AdError Eleven: Forgetting About the Product; Example: Millstone Coffee; AdError Twelve: Being Boring or Too Obvious; Examples: Northland Juice and Cetaphil; AdError Thirteen: The Tonality and/or Visual Style Is Inconsistent With the Product or Message; Example: NicoDerm"]
[{"$nulls":4},"Critique Exercises"]
[null,null,null,"Sommario/riassunto","'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile."]