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[null,"1.","Record Nr.",null,"UNINA9910457196603321"]
[null,null,"Autore",null,"Dooley Roger <1952->"]
[null,null,"Titolo",null,"Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, c2012"]
[null,null,"ISBN",null,"1-283-31608-0"]
[{"$nulls":4},"9786613316080"]
[{"$nulls":4},"1-118-17594-8"]
[{"$nulls":4},"1-118-17596-4"]
[null,null,"Descrizione fisica",null,"1 online resource (306 p.)"]
[null,null,"Disciplina",null,"658.8001/9"]
[null,null,"Soggetti",null,"Neuromarketing"]
[{"$nulls":4},"Marketing - Psychological aspects"]
[{"$nulls":4},"Advertising - Psychological aspects"]
[{"$nulls":4},"Consumers - Psychology"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web."]
[null,null,null,"Sommario/riassunto","\"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered "]
[{"$nulls":4},"in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts\"--"]
[null,"2.","Record Nr.",null,"UNINA9911007494503321"]
[null,null,"Autore",null,"Monaghan Declan"]
[null,null,"Titolo",null,"The Irish National Stud, 1900-2025 : Horses, Politics and Elitism / / by Declan Monaghan"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025"]
[null,null,"ISBN",null,"3-031-91635-2"]
[null,null,"Edizione",null,"[1st ed. 2025.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XV, 412 p. 32 illus., 18 illus. in color.)"]
[null,null,"Collana",null,"History Series"]
[null,null,"Disciplina",null,"941"]
[null,null,"Soggetti",null,"Great Britain - History"]
[{"$nulls":4},"Sports - History"]
[{"$nulls":4},"World politics"]
[{"$nulls":4},"Europe - History - 1492-"]
[{"$nulls":4},"History, Modern"]
[{"$nulls":4},"History of Britain and Ireland"]
[{"$nulls":4},"Sport History"]
[{"$nulls":4},"Political History"]
[{"$nulls":4},"History of Modern Europe"]
[{"$nulls":4},"Modern History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Part 1: 1900-1944 -- Chapter 1: Introduction -- Chapter 2: William Hall-Walker and the origins of the National Stud from 1900 to 1916 -- Chapter 3: Sir Henry Greer, the Irish Free State, Lord Lonsdale, and the National Stud policy from 1916 to 1933 -- Chapter 4: Negotiations fail to break the stalemate on the ownership of the Stud from 1933-1938 -- Chapter 5: External factors break the stalemate on the National Stud’s ownership under Peter Burrell from 1938-1944 -- Part 2: 1944-2025 -- Chapter 6: Conflict and a lack of transparency at the Stud under Cyril Hall and David Hyde from 1944 to 1969 -- Chapter 7: Tax concessions, politicians, and syndication shapes Stud policies from 1969 to 1982 -- Chapter 8: Ahonoora, the Killinan Report and the First Report of the Irish National Stud under John Clarke from 1983-1997 -- Chapter 9: Governance issues, bullying allegations and conflicts of interest at the National Stud from 1997-2025 -- Chapter 10: The British National Stud and Irish National Stud: A Comparison -- Chapter 11: The profile of elite owners/breeders in Ireland and Great Britain."]
[null,null,null,"Sommario/riassunto","This book examines the history of a pioneering Thoroughbred horse breeding operation, the Irish National Stud. By incorporating and integrating a diverse array of primary sources from various repositories and supplementing them with contemporary and secondary materials, the main narrative reveals the intricate details of Ireland’s complex relationship with Britain through sport and politics. The publication adopts a chronological, thematic approach, beginning at the turn of the nineteenth century and tracing the development of the Stud through the twentieth century and into the twenty-first century. This book encompasses the political, cultural, and social dimensions of horse breeding/racing and the role of what would become the Irish National Stud. The first period of its history covers the establishment of Tully Stud in Kildare under Colonel William Hall-Walker in 1900. The second period, from 1916 to 1944, begins with Hall-Walker ‘gifting’ Tully Stud to the British government, which then rebranded it as the ‘National Stud’. This coincided with the Irish independence struggle and the formation of the new Irish Free State, leading to over two decades of deadlock over which government—Irish or British—legally owned the Stud. The third period saw the progression of the new Irish National Stud, from its creation in 1944 to the present day, offering a comparison with the British National Stud and providing a thorough analysis of the influence of elite Thoroughbred breeders on the Irish National Stud and the broader industry in both Ireland and Great Britain. Declan Monaghan is a historian specialising in nineteenth -and twentieth-century Irish political, social and sports history. In September 2023, he received his PhD, focusing on the subject of this publication, from the Department of History at Maynooth University in County Kildare, Ireland."]