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[null,"1.","Record Nr.",null,"UNINA9910986140403321"]
[null,null,"Autore",null,"Grünig Rudolf"]
[null,null,"Titolo",null,"The Strategy Planning Process : Analyses, Options, Projects / / by Rudolf Grünig, Richard Kühn"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015"]
[null,null,"ISBN",null,"3-662-45649-4"]
[null,null,"Edizione",null,"[1st ed. 2015.]"]
[null,null,"Descrizione fisica",null,"1 online resource (280 p.)"]
[null,null,"Disciplina",null,"330"]
[{"$nulls":4},"650"]
[{"$nulls":4},"658.1"]
[{"$nulls":4},"658.40301"]
[{"$nulls":4},"658.4092"]
[{"$nulls":4},"658421"]
[null,null,"Soggetti",null,"Leadership"]
[{"$nulls":4},"Organization"]
[{"$nulls":4},"Planning"]
[{"$nulls":4},"Operations research"]
[{"$nulls":4},"Decision making"]
[{"$nulls":4},"Entrepreneurship"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Business Strategy/Leadership"]
[{"$nulls":4},"Operations Research/Decision Theory"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography."]
[null,null,null,"Sommario/riassunto","Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market "]
[{"$nulls":4},"position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions."]