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[null,"1.","Record Nr.",null,"UNINA9910986133603321"]
[null,null,"Autore",null,"Schwarz-Musch Alexander"]
[null,null,"Titolo",null,"Digital Advertising in the Post-cookie Era : Strategic Campaign Planning Across the Customer Journey / / by Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025"]
[null,null,"ISBN",null,"9783658471002"]
[{"$nulls":4},"365847100X"]
[null,null,"Edizione",null,"[1st ed. 2025.]"]
[null,null,"Descrizione fisica",null,"1 online resource (157 pages)"]
[null,null,"Collana",null,"Business Guides on the Go, , 2731-4766"]
[null,null,"Disciplina",null,"659.1"]
[null,null,"Soggetti",null,"Advertising"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Advertising - Psychological aspects"]
[{"$nulls":4},"Business information services"]
[{"$nulls":4},"Digital Marketing"]
[{"$nulls":4},"Advertising Psychology"]
[{"$nulls":4},"IT in Business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1. Advertising in a digital environment -- 2. Campaign planning and implementation -- 3. Social media advertising -- 4. Search engine advertising -- 5. Display advertising."]
[null,null,null,"Sommario/riassunto","This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately. The authors demonstrate how this can work without cookies: developing a \"Minimum Viable Persona\" and defining campaign groups along the customer journey play central roles. For each touchpoint on the path to purchase, milestones must be tracked, allowing the effectiveness and efficiency of the measures to be easily verified. A resource for marketing professionals seeking solutions in the post-cookie era to continue reaching their target audiences without waste coverage."]
[null,"2.","Record Nr.",null,"UNINA9910965554203321"]
[null,null,"Autore",null,"Streit Wolfgang <1963->"]
[null,null,"Titolo",null,"Joyce/Foucault : sexual confessions / / Wolfgang Streit"]
[null,null,"Pubbl/distr/stampa",null,"Ann Arbor : , : University of Michigan Press, , c2004"]
[null,null,"ISBN",null,"1-282-44529-4"]
[{"$nulls":4},"9786612445293"]
[{"$nulls":4},"0-472-02465-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (240 p.)"]
[null,null,"Disciplina",null,"823/.912"]
[null,null,"Soggetti",null,"Confession in literature"]
[{"$nulls":4},"Sex in literature"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 203-214) and index."]
[null,null,"Nota di contenuto",null,"Contents ; Abbreviations; Introduction: Joyce and Confession; 1 Confession and Order in Chamber Music and Dubliners; 2 The Struggle for Confession in A Portrait of the Artist as a Young Man; 3 The Stage as Confessional: Exiles; 4 Ulysses' Sexual Confession and Its Self-Critique; 5 Sexual Uncertainty in Finnegans Wake; Notes; References; Index"]