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[null,"1.","Record Nr.",null,"UNINA9910300091503321"]
[null,null,"Titolo",null,"The Wondrous Story of Anesthesia / / edited by Edmond I Eger II, Lawrence J. Saidman, Rod N. Westhorpe"]
[null,null,"Pubbl/distr/stampa",null,"New York, NY : , : Springer New York : , : Imprint : Springer, , 2014"]
[null,null,"ISBN",null,"1-4614-8441-3"]
[null,null,"Edizione",null,"[1st ed. 2014.]"]
[null,null,"Descrizione fisica",null,"1 online resource (930 p.)"]
[null,null,"Disciplina",null,"617.9609"]
[null,null,"Soggetti",null,"Anesthesiology"]
[{"$nulls":4},"Pain medicine"]
[{"$nulls":4},"Surgery"]
[{"$nulls":4},"Medicine - History"]
[{"$nulls":4},"Nursing"]
[{"$nulls":4},"Pain Medicine"]
[{"$nulls":4},"History of Medicine"]
[{"$nulls":4},"History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Part I. The Woven Story of Anesthesia: Eras, Exemplars, and Looking Forward -- 1. History to 1798 -- 2. The Half Century Before Ether Day -- 3. 1844-1846:  The Discovery and Demonstration of Anesthesia -- 4. 1846-1860: Following the Discovery of Anesthesia -- 5. 1860-1910: The Specialty of Anesthesia Develops Slowly -- 6. 1910-1950: Anesthesia Before, During, and After Two World Wars -- 7. History Reflected in the Evolving Approaches to Anesthesia for a Patient Undergoing Cholecystectomy -- 8. Major Anesthetic Themes in the 1950s -- 9. Major Anesthetic Themes in the 1960s -- 10. Major Anesthetic Themes in the 1970s -- 11. Major Anesthetic Themes in the 1980s -- 12. Significant Developments in the 1990s -- 13. Major Anesthesia-Related Events in the 2000s and Beyond -- 14. Predicting the Future -- Part II. Individual Stories -- 15. Surgery Before and After the Discovery of Anesthesia -- 16. A History of Women in American Anesthesiology -- 17. Anesthesia, Anesthesiologists, and Modern Medical Ethics -- 18. A History of Drug Addiction in Anesthesia -- 19. The American Society of Anesthesiologists’ Contributions to the Development of Anesthesiology -- 20. The Role of the International Anesthesia Research Society in the History of Anesthesia -- 21. "]
[{"$nulls":4},"Establishment of Anesthesia Certification and the ABA -- 22. The Evolution of Nurse Anesthesia in the United States -- 23. A History of Veterinary Anesthesia -- 24. The History of Anaesthesia in Australia and New Zealand -- 25. History of Canadian Anesthesia -- 26. The History of Anesthesia in Mexico, the Caribbean Islands and Central America -- 27. A History of Anesthesia in China -- 28. Aspects of the Development of Anesthesia in France -- 29. The Development of Anaesthesiology in German-Speaking Countries -- 30. The Evolution of Anaesthesia in the British Isles -- 31. The History of Anesthesia in Japan -- 32. A History of Nordic Anesthesia -- 33. A History of Anesthesia in South America -- 34. A History of Anaesthesia Journals -- 35. A History of the American Board of Anesthesiology Certifying Examinations -- 36. Development of the Certification Examination by the American Association of Nurse Anesthetists (1933-2012) -- 37. The Development of Education in Anesthesia in the United States -- 38. Evolution of Education in Anesthesia in Europe -- 39. A History of Research in Anesthesia -- 40. Pharmacokinetic and Pharmacodynamic Modeling in Anesthesia -- 41. A Brief History of the Patient Safety Movement in Anaesthesia -- 42. Where and How Does the Anesthetic Process Help or Hurt Patients Independent of Producing Anesthesia? -- 43. The History of Outcomes Research in Anesthesia -- 44. A History of Pharmacogenomics Related to Anesthesiology -- 45. The Unfolding Story of How General Anesthetics Act -- 46. A History of Inhaled Anesthetics -- 47. A History of Intravenous Anesthesia -- 48. The History of Opioid Use in Anesthetic Delivery -- 49. The Evolution of Premedication -- 50. A History of Neuromuscular Block and Its Antagonism -- 51. The Development of Local Anesthetics -- 52. Anesthesia Machines and Breathing Systems: An Evolutionary Success Story -- 53. The Development of the Copper Kettle with Comments on Vaporizers that Preceded and Followed -- 54. The Development of Techniques for Airway Management -- 55. History of Respiratory Gas Monitoring in Anesthesia -- 56. The Story of Artificial Ventilation -- 57. From Copenhagen to Critical Care -- 58. A History of Intensive Care Medicine -- 59. The Development of Ambulatory and Office-Based Anesthesia -- 60. The Anesthesiologist and Pain – a Historical Memoir -- 61. A History of Cardiac Anesthesiology -- 62. A History of Pain Relief During Childbirth -- 63. A History of Regional Anesthesia -- 64. A History of Neuroanesthesia -- 65. Pediatric Anesthesia -- 66. Some Examples of Industry Contributions to the History of Anesthesia -- 67. The History of the Anesthetist as a Perioperative Physician."]
[null,null,null,"Sommario/riassunto","Edited and written by an international \"who's who\" of more than 100 authors, including anesthesiologists, nurse anesthetists, bench scientists, a surgeon, and representatives of industry, this text provides a comprehensive history of anesthesia, unique in its focus on the people and events that shaped the specialty around the world, particularly during the past 70 years when anesthesia emerged from empiricism and developed into a science-based practice. ."]
[null,"2.","Record Nr.",null,"UNINA9910985691503321"]
[null,null,"Autore",null,"Weber Annkatrin"]
[null,null,"Titolo",null,"Influencer vs. Unternehmen"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg : , : Diplomica Verlag, , 2020"]
[{"$nulls":4},"©2020"]
[null,null,"ISBN",null,"9783961462728"]
[{"$nulls":4},"3961462720"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (125 pages)"]
[null,null,"Collana",null,"JGU Reihe Marketing ; ; v.4"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Influencer vs. Unternehmen: Eine empirische Studie zur geeigneten Social Media Strategie unter Berücksichtigung von Kommunikator und Inhalt -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- Abkürzungsverzeichnis -- 1. Relevanz von Medientyp und Kommunikationsinhalt -- 2. Theoretische und konzeptionelle Grundlagen -- 2.1 Begriffserläuterungen und konzeptionelle Grundlagen -- 2.1.1 Definition von Begriffen im Kontext sozialer Medien -- 2.1.2 Definition der Medientypen und ihre Anwendung in densozialen Medien -- 2.1.3 Zu den Begriffen Kommunikationsinhalt und Formulierung -- 2.2 Modelltheoretischer Hintergrund -- 2.2.1 Modell der Werbewirkungspfade -- 2.2.2 Das Attitude-toward-the-Ad-Modell -- 2.2.3 Der Nutzen- und Belohnungsansatz -- 2.2.4 Die Source-Credibility- &amp -- Source-Attractiveness-Theorie -- 3. Wirkung von Medientyp und Kommunikationsinhalt -- 3.1 Zusammensetzung des Untersuchungsmodells -- 3.2 Direkte Effekte der Varianzanalyse -- 3.2.1 Effekt von Kommunikator auf Glaubwürdigkeit -- 3.2.2 Effekt von Kommunikator auf Entertainment -- 3.2.3 Effekt von Kommunikator auf Informationsgehalt -- 3.2.4 Effekt von Kommunikationsinhalt auf Glaubwürdigkeit -- 3.2.5 Effekt von Kommunikationsinhalt auf Entertainment -- 3.2.6 Effekt von Kommunikationsinhalt auf Informationsgehalt -- 3.3 Interaktionseffekte der Varianzanalyse -- 3.3.1 Effekt von Kommunikator und Inhalt auf Glaubwürdigkeit -- 3.3.2 Kommunikator und Inhalt auf Entertainment -- 3.3.3 Kommunikator und Inhalt auf Informationsgehalt -- 3.4 Direkte Effekte der "]
[{"$nulls":4},"Regressionsanalyse -- 3.4.1 Einfluss von Glaubwürdigkeit auf Einstellung zum Beitrag -- 3.4.2 Einfluss von Entertainment auf Einstellung zum Beitrag -- 3.4.3 Einfluss von Informationsgehalt auf Einstellung zum Beitrag -- 3.4.4 Einfluss von Einstellung zum Beitrag und zur Marke auf  Kaufabsicht."]
[{"$nulls":4},"3.5 Moderierende Einflüsse -- 3.5.1 Moderierender Einfluss von Skepsis gegenüber Werbung -- 3.5.2 Moderierender Einfluss von Earned Media -- 4. Empirische Überprüfung des Untersuchungsmodells -- 4.1 Auswahl von geeigneten Untersuchungsmethoden -- 4.2 Konzept der Studie -- 4.2.1 Darstellung der Datenerhebung und Illustration des Untersuchungsdesigns -- 4.2.2 Deskriptive Auswertung der empirischen Studie -- 4.3 Operationalisierung der zu untersuchenden Konstrukte -- 4.4 Manipulation Check -- 4.5 Überprüfung der Modellprämissen -- 4.6 Untersuchungsergebnisse -- 4.6.1 Ergebnisse der varianzanalytischen Auswertung -- 4.6.2 Ergebnisse der regressionsanalytischen Auswertung -- 4.7 Zusammenfassende Betrachtung und Interpretationder Ergebnisse -- 4.8 Implikationen für Marketingforschung und -praxis -- 4.8.1 Implikationen für die Marketingforschung -- 4.8.2 Implikationen für die Marketingpraxis -- 4.9 Limitationen der Untersuchung -- 5. Schlussbetrachtung und Ausblick -- Literaturverzeichnis -- Anhang."]