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[null,null,"Autore",null,"Kahn Kenneth B."]
[null,null,"Titolo",null,"Product planning essentials / / Kenneth B. Kahn"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2015"]
[null,null,"ISBN",null,"1-317-46207-6"]
[{"$nulls":4},"0-7656-2608-X"]
[{"$nulls":4},"1-315-70151-0"]
[{"$nulls":4},"1-78268-895-1"]
[{"$nulls":4},"1-317-46208-4"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (280 p.)"]
[null,null,"Disciplina",null,"658.5/75"]
[{"$nulls":4},"658.575"]
[null,null,"Soggetti",null,"New products"]
[{"$nulls":4},"Production planning"]
[{"$nulls":4},"Production management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"First published 2011 by M.E. Sharpe\"--t.p. verso."]
[null,null,"Nota di contenuto",null,"\"\"Cover \"\"; \"\"Half Title \"\"; \"\"Title Page \"\"; \"\"Copyright Page \"\"; \"\"Table of Contents \"\"; \"\"Preface\"\"; \"\"1. Introduction to Product Planning\"\"; \"\"Product Planning Defined\"\"; \"\"Product Planning Roles\"\"; \"\"Product, Service, or Both\"\"; \"\"What Is a Product?\"\"; \"\"Defining Product by the Nature of Innovation\"\"; \"\"Defining Product by the Nature of Market Demand\"\"; \"\"Defining Product by the Companyâ€?s Internal Perspective\"\"; \"\"Defining What Is Meant by â€œNew Productâ€?\"\"; \"\"The Growing Emphasis on Product Planning\"\"; \"\"So Why Is Product Planning Difficult?\"\"; \"\"2. Strategy and Process\"\""]
[{"$nulls":4},"\"\"The Strategic Planning Process\"\"\"\"New Product Strategy\"\"; \"\"The Product Development Process\"\"; \"\"Implementing a Product Development Process\"\"; \"\"Evaluating the Product Development Process\"\"; \"\"Initiatives to Reduce Cost or Time\"\"; \"\"3. Organizing People\"\"; \"\"Department Responsibilities\"\"; \"\"Interdepartmental Integration\"\"; \"\"Organization Structure\"\"; \"\"Team Types\"\"; \"\"Distinguishing the Core Team, Ad Hoc Team, and Extended Team\"\"; \"\"Team Roles\"\"; \"\"Factors for Team Effectiveness\"\"; \"\"4. Opportunity Identification\"\"; \"\"Sources of Opportunity\"\"; \"\"Segmentation of the Market and Technology\"\""]
[{"$nulls":4},"\"\"Market Segmentation\"\"\"\"Empirical Methods for Market Segmentation: "]
[{"$nulls":4},"Similarity and Dissimilarity Analyses\"\"; \"\"Technology Segmentation\"\"; \"\"The Product Innovation Charter\"\"; \"\"Screening the PIC\"\"; \"\"Sample Market-Related Criteria\"\"; \"\"Sample Technology-Related Criteria\"\"; \"\"5. Concept Generation\"\"; \"\"The Product Concept Statement\"\"; \"\"Concept Generation Techniques\"\"; \"\"Needs Assessment\"\"; \"\"Scenario Analysis\"\"; \"\"Group Creativity\"\"; \"\"Attribute Analysis\"\"; \"\"Relationship Analysis\"\"; \"\"Lateral Search\"\"; \"\"Creativity\"\"; \"\"6. Concept Evaluation\"\"; \"\"Product Development Charter Review\"\""]
[{"$nulls":4},"\"\"Concept Testing\"\"\"\"Scoring Models\"\"; \"\"Snake Plots\"\"; \"\"Financial Analysis\"\"; \"\"ATAR Model\"\"; \"\"Applying the ATAR Model to Other Business Contexts\"\"; \"\"Expected Commercial Value Approach\"\"; \"\"Summary\"\"; \"\"7. Technical Development\"\"; \"\"The Product Protocol\"\"; \"\"Themes Underlying â€œDesign for Excellenceâ€? Engineering\"\"; \"\"Key Techniques to Aid Technical Development: Quality Function Deployment\"\"; \"\"The Theory of Innovative Problem-Solving\"\"; \"\"The Kano Model\"\"; \"\"Quantifying the Kano Model\"\"; \"\"Product Use Testing\"\"; \"\"Structuring a Product Use Test\"\"; \"\"8. Design\"\""]
[{"$nulls":4},"\"\"The Meaning of Design\"\"\"\"Product Design Situations\"\"; \"\"Design Disciplines\"\"; \"\"Industrial Design\"\"; \"\"Graphic Design\"\"; \"\"Interior Design\"\"; \"\"9. Market Planning\"\"; \"\"The Situation Analysis\"\"; \"\"Industry Analysis\"\"; \"\"Competitor Analysis\"\"; \"\"Company Analysis\"\"; \"\"Customer Analysis\"\"; \"\"Sales Analysis\"\"; \"\"Marketing Objectives\"\"; \"\"Marketing Mix Activities\"\"; \"\"Key Product Issues\"\"; \"\"Key Distribution Issues\"\"; \"\"Key Promotion Issues\"\"; \"\"Key Pricing Issues\"\"; \"\"Estimating the Marketing Strategy Budget\"\"; \"\"Marketing Strategy Control\"\""]
[{"$nulls":4},"\"\"Entrepreneurship Thinking and Business Plan Development\"\""]
[null,null,null,"Sommario/riassunto","Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of"]