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[null,"1.","Record Nr.",null,"UNINA9910973213703321"]
[null,null,"Autore",null,"Sterne Jim <1955->"]
[null,null,"Titolo",null,"Social media metrics : how to measure and optimize your marketing investment / / Jim Sterne"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, c2010"]
[null,null,"ISBN",null,"9786612551116"]
[{"$nulls":4},"9780470622582"]
[{"$nulls":4},"047062258X"]
[{"$nulls":4},"9781282551114"]
[{"$nulls":4},"1282551116"]
[{"$nulls":4},"9780470622568"]
[{"$nulls":4},"0470622563"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (275 p.)"]
[null,null,"Collana",null,"New Rules Social Media Series"]
[null,null,"Classificazione",null,"QP 650"]
[null,null,"Disciplina",null,"658.8/72"]
[null,null,"Soggetti",null,"Internet marketing"]
[{"$nulls":4},"Social media - Economic aspects"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Online social networks - Economic aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues"]
[{"$nulls":4},"Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index"]
[null,null,null,"Sommario/riassunto","The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about "]
[{"$nulls":4},"participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals wher"]
[null,"2.","Record Nr.",null,"UNINA9910957354303321"]
[null,null,"Autore",null,"Corwin Phillip"]
[null,null,"Titolo",null,"Doomed in Afghanistan : a UN officer's memoir of the fall of Kabul and Najibullah's failed escape, 1992 / / Phillip Corwin"]
[null,null,"Pubbl/distr/stampa",null,"New Brunswick, N.J., : Rutgers University Press, c2003"]
[null,null,"ISBN",null,"0-8135-6827-7"]
[{"$nulls":4},"0-8135-3451-8"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (265 p.)"]
[null,null,"Disciplina",null,"958.104/6"]
[null,null,"Soggetti",null,"Afghanistan History Soviet occupation, 1979-1989 Personal narratives"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 223-225) and index."]
[null,null,"Nota di contenuto",null,"Intro -- Contents -- Preface -- Acknowledgments -- Glossary -- Waiting for the end: Kabul, 4/92 (poem) -- 1 Setting the Stage -- 2 The Journal: April 1992 -- 3 The View from UN Headquarters -- 4 Seven Years After: An Interview with Afghan Expatriates -- Epilogue: After the Events of 11 September 2001 -- Notes -- Selected Bibliography -- Index."]
[null,null,null,"Sommario/riassunto","To understand more deeply the tragic events of September 11, 2001, it is critical to know Afghanistan's recent and turbulent past. Doomed in Afghanistan provides a first-hand account of how failed diplomacy led to an Islamic fundamentalist victory in a war-torn country, and subsequently, to a Taliban takeover and a home for Osama bin Laden's Al Qaeda terrorist network. In April of 1992, Phillip Corwin was part of a United Nations team in Afghanistan whose mission was to help ensure the transfer of power from the Soviet-installed communist regime of President Najibullah to an interim government (that would prepare for elections). Without the support of the Soviet Union, Najibullah's regime crumbled, and he was convinced to resign in favor of a national unity government, with the understanding that he would be evacuated to a neutral country (India). Due to a series of miscalculations and machinations, the U.N.'s diplomatic mission failed. Kabul fell to groups of mujahiddin before Najibullah could be evacuated. The inability of the various mujahiddin factions to unite led to their eventual defeat by the Taliban, who four years later routed Najibullah from his safe haven at the U.N. compound, and executed him. Corwin gives a vivid account of the seminal event of Najibullah's failed evacuation and the frenzied negotiations that were unable to "]
[{"$nulls":4},"forestall the anarchy and chaos that followed."]